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	<title>Comments on: Our Side Of The Screen: The JabbaWockees For Mission G</title>
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	<link>http://www.ypulse.com/our-side-of-the-screen-the-jabbawockees-for-mission-g</link>
	<description>Daily news and insight into the Millennial generation for media and marketing professionals</description>
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		<title>By: zach goodwin</title>
		<link>http://www.ypulse.com/our-side-of-the-screen-the-jabbawockees-for-mission-g/comment-page-1#comment-3658</link>
		<dc:creator>zach goodwin</dc:creator>
		<pubDate>Fri, 27 Feb 2009 23:52:47 +0000</pubDate>
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		<description>Great post.  I&#039;d hadn&#039;t seen the new microsite until you called it out.  I think the content is gorgeous, but I wonder how durable it is.  This post had a good perspective on it too:

http://www.youthmarketing.com/what-makes-a-digital-campaign-iteractive/</description>
		<content:encoded><![CDATA[<p>Great post.  I&#8217;d hadn&#8217;t seen the new microsite until you called it out.  I think the content is gorgeous, but I wonder how durable it is.  This post had a good perspective on it too:</p>
<p><a href="http://www.youthmarketing.com/what-makes-a-digital-campaign-iteractive/" rel="nofollow">http://www.youthmarketing.com/what-makes-a-digital-campaign-iteractive/</a></p>
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		<title>By: Youth Marketing Connection &#187; What Makes a Digital Campaign Iteractive?</title>
		<link>http://www.ypulse.com/our-side-of-the-screen-the-jabbawockees-for-mission-g/comment-page-1#comment-3653</link>
		<dc:creator>Youth Marketing Connection &#187; What Makes a Digital Campaign Iteractive?</dc:creator>
		<pubDate>Fri, 27 Feb 2009 19:43:54 +0000</pubDate>
		<guid isPermaLink="false">http://www.ypulse.com/?p=8670#comment-3653</guid>
		<description>[...] begin by saying that, yet again, the fine folks at YPulse have made me stop and think.  Their most recent post chronicles Gatorade&#8217;s attempt to rebrand (and score some media attention) through their [...]</description>
		<content:encoded><![CDATA[<p>[...] begin by saying that, yet again, the fine folks at YPulse have made me stop and think.  Their most recent post chronicles Gatorade&#8217;s attempt to rebrand (and score some media attention) through their [...]</p>
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		<title>By: nguyen duong</title>
		<link>http://www.ypulse.com/our-side-of-the-screen-the-jabbawockees-for-mission-g/comment-page-1#comment-3644</link>
		<dc:creator>nguyen duong</dc:creator>
		<pubDate>Fri, 27 Feb 2009 00:20:48 +0000</pubDate>
		<guid isPermaLink="false">http://www.ypulse.com/?p=8670#comment-3644</guid>
		<description>&quot;What can I do here that I can&#039;t do on Facebook?&quot; you&#039;re right on w/that observation. i think companies are kidding themselves trying to create their own, exclusive branded communities. i&#039;m currently working on a site much like this one as well.  we&#039;ve come to realize that we should focus on just making quality content and provide the tools for ppl to share it.  as long as they continue to come back and get more content from us, or refer their friends to us, we&#039;re happy.</description>
		<content:encoded><![CDATA[<p>&#8220;What can I do here that I can&#8217;t do on Facebook?&#8221; you&#8217;re right on w/that observation. i think companies are kidding themselves trying to create their own, exclusive branded communities. i&#8217;m currently working on a site much like this one as well.  we&#8217;ve come to realize that we should focus on just making quality content and provide the tools for ppl to share it.  as long as they continue to come back and get more content from us, or refer their friends to us, we&#8217;re happy.</p>
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