OMG! How Generation Y is Redefining Faith in the iPod Era
Posted by anastasia on 05-02-2005
Wow. Is it the iPod era? I’m sure Apple would love the title and design of this report on Gen Y (.pdf) examining issues of identity, community and meaning from youth ages 18-25 across racial and ethnic lines. The survey was sponsored by Reboot, a non-profit Jewish organization that believes “every generation must grapple with the questions of Jewish identity, community and meaning on its own terms.”
This report is a must-read. The following headers before the key findings tell you why…[hint: Gen Y may be religious, but they are not conservative...]
Most diverse generation in history.
Denominationalism on the decline and pluralism on the rise.
Faith expressed in highly personal, informal ways.
Social circles diverse.
Religious teens are more self-aware.
Religious young people more active in politics, community.
But STDs, jobs, grades come before God.
Generation Y is disengaged from politics.
Progressive social views dominate.
Categorized under: Christian Teen Media, Youth Marketing