Comments on: MySpace’s Second Act: ‘A Window For Youth Culture’

By: Apple’s Ping, MySpace & The Future of Music Social Networks | Ypulse

Thu, 02 Sep 2010 20:14:16 +0000

[...] while back Anastasia wondered whether MySpace might be able to get its groove back through a new model built around its own [...]

By: MySpace Hopes to Become a Window for Youth Culture « brady ambler: all about digital

Tue, 28 Jul 2009 14:53:59 +0000

[...] site, but it remains to be seen if it can compete with the readily updated features on Facebook. Anastasia from Ypulse predicts MySpace can make a comeback if it can achieve these [...]

By: MySpace Hopes to Become a Window for Youth Culture - PSFK

MySpace Hopes to Become a Window for Youth Culture - PSFK — Tue, 28 Jul 2009 14:30:33 +0000

[...] site, but it remains to be seen if it can compete with the readily updated features on Facebook. Anastasia from Ypulse predicts MySpace can make a comeback if it can achieve these [...]

By: Benton

Benton — Tue, 28 Jul 2009 00:07:06 +0000

Myspace is dead as…dead. Sure every musician has a band page but that is certainly not the only access point to the band. They dug their heals in and wouldn’t make updates to their networking functionality until far too late looking like a facebook copy cat with more emoticons they lost their user base out of laziness and a lackluster interface. Now, they try to reposition themselves as the cool kid in school were all the youth come to contribute their work, that’s a 40 y/o white womans marketing agenda as she hopes to god her lessons from hanging her kids artwork on the refrigerator translates to this. Deviant art, flickr, wordpress, cloud, blogspot, any of the other picture posting blogging music websites ring a bell?

The good thing is I think they showed what happens when you are too lazy to apply innovative features to your mix and now Firefox and IE are clamoring to build the next fastest browser as Chrome sneaks in and steals market share.

This is true capitalism the survival of the fittest and fastest and myspaces fat ass lost. I’ll be over at itunes and last.fm listening to a mash up. A window to the youth.

By: SmartBlog On Social Media » Blog Archive » Today’s bonus tracks: Give MySpace a chance

Thu, 23 Jul 2009 19:10:12 +0000

[...] Give MySpace a chance [...]

By: News to Us: Sayonara Twitter, Google Info Layers, Global Teenager Project Goes Mobile and More « MobileBehavior

Thu, 23 Jul 2009 18:04:58 +0000

[...] MySpace’s Second Act: ‘A Window For Youth Culture’ [Ypulse] Building on their early days as a community populated largely by twentysomething musicians, artists and other creative tastemakers/self promoters in L.A., MySpace is reasserting itself as a teen-centric site. Can it be cool again? [...]

By: anastasia

anastasia — Thu, 23 Jul 2009 16:52:42 +0000

Hey Tracy. Thanks for your comment! I definitely think MySpace will attract some older folks who are into music, but given it’s new positioning, that won’t be all older people or “everyone” — and just as younger people may be comfortable on a site that feels more like their own, if MySpace repositions along the lines they are describing, there will be some older people that don’t want to be on a site that feels so youth-identified. (let’s say people not as into music or who just prefer a more mature ethos around social networking and entertainment content). It’s also not in MySpace’s interest to dilute this core demo of 16-30 for the targeted advertisers they seek.

As for me, I’m a streamer, use Pandora and iTunes occasionally. Though I do check out a band’s MySpace page if I’m considering going to a local show and haven’t really heard their music before ;-)

By: Tracy Hill

Tracy Hill — Thu, 23 Jul 2009 15:38:39 +0000

Anastasia, you are right on the money. Myspace has some great opportunities to work with in turning itself around. However, I would disagree with you that Myspace cannot reach an audience older than thirty with an entertainment focused site. You are 37 — I’m sure that you have favorite bands. You probably download their music on iTunes and pay to see them in concert, correct? Don’t you want to know information about those bands? Dave Matthews, Foo Fighters, U2, etc. all have rabid fans that are over thirty as well as fan that are younger. Additionally, some 16 year-olds love the Jonas Brothers while others love Incubus. As long as Myspace covers a variety or artists in a way that is engaging, they can own the online music space amongst all age groups. Unfortunately, at the moment that isn’t happening so they are loosing users, and getting nailed in the press. Yes, Myspace’s main focus should be youth culture, but every now and then they should throw in a cool Bruce Springsteen or Prince promotion, etc.

As far as them increasing their non-traditional marketing, they are definitely aware of that. They just need to put the plan into action and spend the money to do it right. They need to be at the major music festivals (which they know), and more importantly, they need to find much better ways of leveraging the events they are already doing in ways that sponsors can connect with their users. For example, I think that Myspace Hip Hop is one of the best parts of Myspace, yet they aren’t doing a very good job at putting together sponsorship packages around those events. Now that Vibe magazine is dust, they have a HUGE opportunity to connect brands that want to reach the urban audience.

By: Greg Rollett

Greg Rollett — Wed, 22 Jul 2009 20:39:51 +0000

Mysapce is hurting – but that is on the surface of the media. It is still a defacto necessity for the music industry and the video platform is 2nd to only YouTube. Not bad for a has been.

If they can hit restart on their UI, really engage their audience and find advertisers that can find value in being in front of one of the most inportant demos, then Myspace has a chance.

If they put advertisers over the users, however, they will lose any shot they have to get this audience back.

You also have to think about mobile too – how can they best optimize this entertainment platform with the all the mobile trends and growth? That is going to be a great test for both Myspace and Facebook as sites like Last.FM and YouTube have a stronghold on that mobile space for entertainment.