Comments on: Microsoft Vs. Mac: Why ‘Value’ Is Only Half The Battle http://www.ypulse.com/microsoft-vs-mac-why-value-is-only-half-the-battle Daily news and insight into the Millennial generation for media and marketing professionals Wed, 25 Jan 2012 11:05:24 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Youth Marketing Connection » Microsoft and the Next Generation: An Open Question http://www.ypulse.com/microsoft-vs-mac-why-value-is-only-half-the-battle/comment-page-1#comment-4975 Youth Marketing Connection » Microsoft and the Next Generation: An Open Question Fri, 22 May 2009 17:03:54 +0000 http://www.ypulse.com/?p=9679#comment-4975 [...] always-worth-reading YPulse recently posted about Microsoft’s latest advertising campaign — another attempt to stem the tide of those fleeing the world of PCs.  While Windows-based [...] [...] always-worth-reading YPulse recently posted about Microsoft’s latest advertising campaign — another attempt to stem the tide of those fleeing the world of PCs.  While Windows-based [...]

]]> By: Gary Rudman http://www.ypulse.com/microsoft-vs-mac-why-value-is-only-half-the-battle/comment-page-1#comment-4941 Gary Rudman Wed, 20 May 2009 17:18:35 +0000 http://www.ypulse.com/?p=9679#comment-4941 I agree with your argument ...it's not the cost as much as the features and abilities of the computer. Additionally, as we note in our upcoming 2009 gTrend Report on Teens and Technology (to be presented for the first time at YPulse), teens are looking for simplicity and ease in their life. They are accustomed to the world at the touch of a button and are constantly seeking efficiency (such as efficiently managing their social lives via one web-page--their social networking page). We also say that technology is the new badge item...that they are looking for their technology to work well and look cool. Apple makes all of the hard choices for the young consumer and allows them to get it in a cool looking and full featured package. My personal experience reflects this as well! I started my computer experience with a Mac back in the late 80's when University of Michigan was one of the first universities to open computer labs. I switched to PC when I started my first job and have been there up until a few months ago when a TSA agent dropped my laptop at the airport. I searched and searched trying to decide between a multitude of options, features, and software. I was going to stick with a PC so I wouldn't have to re-learn a system but was a Mac wannabe (it's so cool!). After narrowing it down to a few PC laptops I found that it only supported Vista, a program I have heard nothing but bad things about. So that made the decision for me and I purchased a MacBook. And I love it, I don't see myself going back. I love the features and how it works (and how it looks!). The problems I have are with the Microsoft programs I use on the Mac (Word, Excel, Entourage, etc.) They are full of bugs and missing features available on the PC. It's as if Microsoft purposely left out minor shortcuts and tweaks to piss off the Mac user. The only thing I am pissed off at is Microsoft. And they have definitely lost customers due to Vista. I agree with your argument …it’s not the cost as much as the features and abilities of the computer. Additionally, as we note in our upcoming 2009 gTrend Report on Teens and Technology (to be presented for the first time at YPulse), teens are looking for simplicity and ease in their life. They are accustomed to the world at the touch of a button and are constantly seeking efficiency (such as efficiently managing their social lives via one web-page–their social networking page). We also say that technology is the new badge item…that they are looking for their technology to work well and look cool. Apple makes all of the hard choices for the young consumer and allows them to get it in a cool looking and full featured package.

My personal experience reflects this as well! I started my computer experience with a Mac back in the late 80′s when University of Michigan was one of the first universities to open computer labs. I switched to PC when I started my first job and have been there up until a few months ago when a TSA agent dropped my laptop at the airport. I searched and searched trying to decide between a multitude of options, features, and software. I was going to stick with a PC so I wouldn’t have to re-learn a system but was a Mac wannabe (it’s so cool!). After narrowing it down to a few PC laptops I found that it only supported Vista, a program I have heard nothing but bad things about. So that made the decision for me and I purchased a MacBook. And I love it, I don’t see myself going back. I love the features and how it works (and how it looks!). The problems I have are with the Microsoft programs I use on the Mac (Word, Excel, Entourage, etc.) They are full of bugs and missing features available on the PC. It’s as if Microsoft purposely left out minor shortcuts and tweaks to piss off the Mac user. The only thing I am pissed off at is Microsoft. And they have definitely lost customers due to Vista.

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