Ypulse Tween Mashup 2007

Friday, September 28

Welcome
Anastasia Goodstein, Publisher, Ypulse 

Opening Keynote: Nickelodeon
Kyra E. Reppen, Senior Vice President & General Manager of Neopets

Totally Wired Entertainment: Old School to New School

• How traditional brands are leveraging new media to reach tweens
• Building communities around your brand: what works & what doesn't
• Are tweens still reading books and magazines and watching TV?

Panelists:
Bryon Cahill, Editor, READ Magazine, Weekly Reader Publishing
Molly Chase, Vice President and Executive Producer, Cartoon Network New Media
Mark William Hansen, Director, Business Development, LEGO Group
Lawrence Neves, Editorial Director, Pokemon.com
Tina So, Procter & Gamble Interactive Marketing Leader, NA FemCare (Beinggirl.com)

Moderator:
David Card, Vice President and Senior Analyst, JupiterResearch 

Case Study: Privo
Denise Tayloe, Co-Founder and CEO, Privacy Vaults Online (Privo) 

MyPopStuido: A Media Literacy Case Study

Renee Hobbs, Professor of Communication and Director, Media Education Lab, Temple University

Case Study: kajeet
How does a pay-as-you-go cell phone service for tweens reach kids where they live? By developing a tightly focused marketing strategy that blends conventional and new media. In the digital world, this means meeting tweens on their own terms: by delivering positive brand experiences, not more advertising.

Daniel Neal, CEO, kajeet

Totally Wired Entertainment: The New School

• What is the appeal of virtual worlds for tweens?
• Integrating sponsors or selling subscriptions: a look at online business models for tween communities
• Offline brand extensions: from virtual to products, movies and more

Panelists:
Evan Bailyn, CEO Cartoon Doll Emporium
Jim Bower , CEO Numedeon (Whyville)
Mattias Miksche, CEO, Stardoll
Addie Swartz, CEO, B*tween Productions (Beacon Street Girls)

Moderator:
Izzy Neis, Online Community Manager for Kids/Tweens/Teens, Star Farm Productions

Luncheon and User Generated Sessions

Marketing to Tweens with Parental Consent Plus Age Verification that Works

• How to market to tweens and be COPPA compliant
• How to keep kids in - and adults out

Joi Podgorny, Vice President of Interactive Development, Ludorum
Erin Reilly, CEO, Platform Shoes Forum

Case Study: Kiki Magazine
Jamie Bryant, Founder, Kiki Magazine; Founder and CEO, B-books, Ltd. 

Keynote Interview: Razor & Tie
Interviewed by Anastasia Goodstein, Publisher, Ypulse.com

Edith Bellinghausen, Vice President of New Media, Razor & Tie/ KIDZ BOP 

Meet Some Totally Wired Tweens
Hear real tweens talk about their favorite Web sites, games and more!

Moderator:
Denise Restauri, CEO, Allykatzz.com

[Optional] Tween Mashup Tour of the Digital Life Show Floor

Ypulse Mixer at Bongo