Ypulse Mega Mashup 2012

Monday May 7, 2012

Hispanic Millennials

Opening Remarks and Welcome:

Dan Coates, President, Youth Pulse, Inc.

Jake Katz, Chief Architect, Youth Pulse, Inc.

 

Keynote: The Truth About Millennial Maven Moms

Patricia Shibata, Vice President, Multicultural Practice Lead, McCann Worldgroup

 

Keynote: Zumba Fitness: Moving the World to a New Beat

Jeffrey Perlman, Chief Marketing Officer, Zumba Fitness

 

Entrepreneur Spotlight – elwiri: The First Lifestyle Mobile App in Spanish for the Hispanic Market

Alexander Goldstein, Chief Operating Officer, elwiri

 

The Future Latina Market: Debunking Stereotypes in the Millennial Melting Pot

Karen Scherbaum, VP, Consumer Insights & Strategy, Macy’s

Aaron Reid, Ph.D., Founder and Chief Behavioral Scientist, Sentient Decision Science

 

Death of the Hispanic Adult Demo as We Know It

Hiram Enriquez, Director of Digital Media, Tr3s, Viacom International Media Networks

Nancy Tellet, Senior Vice President, Research, Viacom International Media Networks

 

Verizon's My Fabulous Quince

Brian Osuna, West Area Latino Marketing Consultant, Verizon Wireless

 

KICKOFF Keynote: Latinas in Literature - The Importance of Positive Role Models

Malín Alegría, Author, Scholastic

 

 

Main Conference: Tuesday May 8, 2012

 

Opening Remarks and Welcome:

Dan Coates, President, Youth Pulse, Inc.

Jake Katz, Chief Architect, Youth Pulse, Inc.

 

Keynote: An Interview with the Man Who Coined the Term "Millennial"

Neil Howe, Founding Partner & President, Lifecourse Associates

 

Keynote: A Tribute to The Hunger Games

David Levithan, VP Editorial Director, Scholastic

 

Keynote: Purposeful Connection

Kate Robertson, Group Chairman, Euro RSCG, and Co-Founder, One Young World

 

Keynote: Comedy Natives: The Millennial Humor Experience

Chanon Cook, Vice President, Strategic Insights & Research, Comedy Central – Viacom Entertainment Group

 

Track 1: Younger Millennials 8-17

Chair: Wynne Tree, Chief Smarty Pants, Smarty Pants

 

10 Shocking Truths About Tweens

Wynne Tyree, Chief Smarty Pants, Smarty Pants

 

Action Sports (X Games) Social Media Content Strategy

Mick Kelleher, Associate Manager, Multimedia Content Strategy, ESPN Global X Games & Development

 

Keeping Pace with the Millennial in Multiple Dimensions

Vince Voron, Head of Design, North America, The Coca-Cola Company

 

From Yoo-hoo to YouTube: Welcome to My Tween World

Alisha Snow, Insights Sage, Senior Research Director, Smarty Pants

 

Track 2: Older Millennials (18-30)

Chair: Jillian Curran, Sr. Analyst, Insights Innovation, MTV Strategic Insights & Research

 

Millennial Parents: A Segmentation of Different Parenting Styles

Brenda Hurley, Senior Vice President, C+R Research

Juan Ruiz, Research Director, C+R Research

 

The Reshaping of an Industry: Board Games & Play in a New Era

Kate Ryan Reiling, Inventor, Morphology and Morphology Jr. and Founder, Morphology Games, LLC

 

Answering the Millennial Call (or Click): Digital Engagement as seen through the eyes of Millennials

Dana Ewing, Director of Consumer Strategy, The Geppetto Group

 

Millennial Path to Purchase for PetCare Category in Modern Russia

Anna Shulgina, Market Development Organization Manager, Nestle Purina Russia

 

Wednesday May 9, 2012

Opening Remarks and Welcome:

Dan Coates, President, Youth Pulse, Inc.

Jake Katz, Chief Architect, Youth Pulse, Inc.

Chair: Wynne Tyree, Chief Smarty Pants, Smarty Pants

Keynote: Generation Innovation

Nick Shore, Senior Vice President, Strategic Consumer Insights and Research, MTV Ballro

 

Keynote: Neuroscience 101 for Leaders: Understanding the Basics

William Greenwald, Director, Performance Coaching and Advisory Practice (PCAP), Humana Inc. om Nort

 

Keynote Using Story to Change the Story of Our World

Andrew Slack, Creator, Co-founder, and Executive Director, The Harry Potter Alliance

 

Meet The Millennials: Live Discussion: Dan Coates, President, Youth Pulse, Inc. 

PLUS: The GennY Award Presentation

 

Track 1: Younger Millennials 8-17

Chair: Wynne Tree, Chief Smarty Pants, Smarty Pants

 

Great Expectations: Millennials and the Pursuit of Happiness

Jane Gould, SVP, Consumer Insights Research, Nickelodeon

Erin Miller, Senior Manager, Consumer Insights Research, Nickelodeon ree, Chief Smarty Pants, Smarty Pants

Co-Viewing and Co-buying and How this Influences Your Brand

Rick Liebling, Creative Culturalist, Young & Rubicam

 

Brand Design

Eena Kim, Senior Strategic Design Manager, The  Coca-Cola Company

 

Digital Millennials and New-stalgia

Kate Pawlicki, Founder, Pulp Lab

 

Track 2: Older Millennials (18-30)

Chair: Jillian Curran, Sr. Analyst, Insights Innovation, MTV Strategic Insights & Research

 

Marketing to the United Front of Millennial Parents

James Lou, Executive Vice President, Chief Strategy Officer, Euro RSCG Chicago

 

Millennials on Facebook: Who They Are, What They Do, and How They Influence

Robert D’Onofrio, Head of Audience Insights, Facebook

 

i shop at the mall: The Paradox of Retail, Demand, e-Shopping and i-Behavior

Kirk Thompson, Vice President, Marketing, Family Platform,

Westfield LLC

 

Scavenger Hunt for Those Who Do

Gregory Thomas, Campaigns Manager, Dosomething.org

Jeffrey Shafer, Vice President of Global Corporate Communications, Lenovo