Comments on: Marketing Tween Self Esteem In A Bag

By: LCpl Bailey

LCpl Bailey — Wed, 16 Dec 2009 20:44:56 +0000

I found this blog while searching for gifts for tweens – and I agree with Sherri. I am familiar with Rebelle Frienship Bags, and the idea isn’t to market the brand as a miracle product, but rather to promote positive fundamentals that are often times missing from todays campaigns. Rebelle is responsible and conscientious branding. It’s refreshing, admirable, and daring, in a time when tween campaigns are getting edgier by the day.

By: sherri

sherri — Thu, 18 Dec 2008 13:26:49 +0000

Unfortunately, you misunderstand the bag and its concept, due in part to the vague email that you received. The bag is not being hyped to raise the self-esteem of young girls. It is a handbag to be shared with your bff. What is not in the original email is that there is a website, http://www.friendshipbags.com, that is accessed through a secret code in the handbag. There are 6 Rebelle girls, each representative of a different country and culture, and the website and handbag concept promote friendship and sharing. It is a much more appropriate brand and concept than what is being pushed on these young girls today. The hopefully increased self-esteem comes from making friends and safely interacting with girls from all over the world, all the same age and all experiencing the same adversities…This brand and concept was born out of a need to rebel against these young girls reaching out for much older and inappropriate brands – Juicy, Coach, Louis Vuitton, etc. Visit the website and take a look.

By: Mommy B

Mommy B — Tue, 25 Nov 2008 20:24:44 +0000

I caught wind of this over at Shaping Youth. These bags are a cute idea…you can split them and trade them with friends. But that’s it. They’re not going to give shy girls self-esteem or suddenly boost confidence.
It’s bad enough that many grown women are brainwashed into thinking that their confidence comes from how they look or dress. Now here’s an accessory for girls that is basically pushing the same idea.

By: Valencia Ray MD

Valencia Ray MD — Tue, 25 Nov 2008 18:25:45 +0000

Of course it is incongruous and somewhat manipulative. Self-esteem that is healthy is an “inside job”. A cute purse may help you feel good for a moment, but good luck if you think it will raise how you value yourself to any lasting degree! I think it is fine to own pretty things as long as you are not giving away your personal power to something outside of yourself.