http://www.ypulse.com/marketing-to-girl-gamers-try-a-little-subtleness Your guide to youth via news, commentary, events, research & strategy ... Thu, 02 Sep 2010 20:32:16 +0000 hourly 1 http://wordpress.org/?v=3.0.1 http://www.ypulse.com/marketing-to-girl-gamers-try-a-little-subtleness/comment-page-1#comment-7679 A New Generation Revisits Masculinity | Ypulse Wed, 11 Nov 2009 20:35:00 +0000 http://www.ypulse.com/?p=10782#comment-7679 [...] to the working world where they can be applied to those staid marketing tactics and long-held industry-wide mental blocks we repeatedly find ourselves questioning. Although their work is certainly cut out for them, like [...] [...] to the working world where they can be applied to those staid marketing tactics and long-held industry-wide mental blocks we repeatedly find ourselves questioning. Although their work is certainly cut out for them, like [...]

]]> http://www.ypulse.com/marketing-to-girl-gamers-try-a-little-subtleness/comment-page-1#comment-7310 igirlpower Fri, 23 Oct 2009 21:49:09 +0000 http://www.ypulse.com/?p=10782#comment-7310 Is it lazy marketing or skewed insights that is causing game companies to develop lame, pink, sparkly, blingy, sexy and full of attitude, stereotypical games? This is the question that haunts brand managers... how can we be sure we're gaining authentic vs. skewed insights with our research efforts? The gaming industry may be teaching us all a lesson: we've got to be careful about how we analyze responses and insights. How are these insights generated? What initiated the discussion? How authentic were the responses in the first place? Get those answers before you start evaluating any insights or begin making any decisions about your brand. Is it lazy marketing or skewed insights that is causing game companies to develop lame, pink, sparkly, blingy, sexy and full of attitude, stereotypical games? This is the question that haunts brand managers… how can we be sure we're gaining authentic vs. skewed insights with our research efforts? The gaming industry may be teaching us all a lesson: we've got to be careful about how we analyze responses and insights. How are these insights generated? What initiated the discussion? How authentic were the responses in the first place? Get those answers before you start evaluating any insights or begin making any decisions about your brand.

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