It Ain’t Your Mom’s Newspaper
Posted by anastasia on 06-21-2004
A friend of mine clued me into a cool project being done at the Medill School of Journalism (where I went to grad school). The Media Management grad students did a final project designed to help a local newspaper more effectively reach teens online and in print. The project is (in my opinion) weirdly titled Your Mom ? I guess they did a focus group and it went down ok (or maybe the domain was available). So they don’t actually link to the project prototype, but it purports to be a news and entertainment site and weekly print publication that will “feature coverage of serious issues, such as the possible reintroduction of the draft, as well as entertainment news and interactive features. Readers will be encouraged to submit their own stories to Your Mom.”
Related
Related stories (from the Center) on newspapers reaching Generation Y
Categorized under: Newspapers, Web