Past Ypulse Events and Awards

Millennial Mega Mashup Conference

Every year, the power players of the Youth Marketing industry convene to compare notes, hear about new ideas and have fun. The Millennial Mega Mashup is the only event that explores Millennial culture, how youth habits and attitudes are evolving, and what this means for your brand and business.

Millennials are the largest American generation ever, wielding enormous spending power, and they’re still figuring our their brand preferences and opinions. Unlike their predecessors, this group entered the world as tech smart, media-savvy kids, and they’re growing up expecting more from the companies and brands vying for their attention.

Each year we assemble an All-Star team of speakers from the biggest names in youth culture to fill you in on what matters most to Millennials.

Check out the details of past Mashup conferences:

• 2012 Mega Mashup
• 2011 Youth Mega Marketing Mashup
• 2010 Mashup
• 2009 Mashup
• 2008 Mashup East
• 2008 College Mashup
• 2008 Mashup
• 2007 Mashup
• 2007 Tween Mashup

GennY Award

Now in its third year, the GennY Award is a youth marketing case study competition that honors and recognizes best practices of those who have applied new and innovative techniques to connecting and communicating with youth. The grand prize winner is presented with the GennY Award each year at the Ypulse annual conference.

Submissions are judged by a panel of youth and marketing experts with four finalists showcased at the conference. Judges consider a broad range of applications spanning the spectrum of marketing and communications, including: traditional advertising, guerilla marketing, social media, mobile marketing and experiential marketing. Campaigns are measured on organizational relevance, execution, creativity, innovation, and authenticity.

Past GennY Award winners include:

• 2012 - "Eat. Share. Prosper." Kellogg's
• 2011 - "A Thin Line," MTV
• 2010 - "U by Kotex," Organic, Inc.