Research Roundup

Teen Spending Makes A Recovery

• April 23rd, 2012
• piper jaffray

Piper Jaffray releases its 23rd semi-annual “Taking Stock With Teens” survey, which indicates improving discretionary spending across multiple categories for both upper- and average-income teens. The results provide confirmation that we are in the early stages of a clearly defined discretionary spending cycle. The survey offers key findings in fashion, beauty and personal care, restaurants, digital media and video game categories. Double-digit increases in fashion spending represent the first recorded since the 2003/2004 surveys, when teens across income levels indicated a similar meaningful propensity to spend on the fashion category. While strength in spending was broad-based across categories, spending by male teens in fashion was the highest, a trend which has historically been indicative of a multi-year, dual-gender fashion spending recovery. Teen spending on food and restaurants is at or near the highest level since early-2000. Teen spending on portable devices continues to accelerate. They are also increasingly receptive to downloading games, accessing social networks and playing games on smartphones and tablets. Cost: Call for information.

For more information, read the press release.