Jobs

Assistant Manager, Integrated Marketing at harpercollins children's books

• May 4th, 2012
• Publishing, Marketing

HarperCollins Children’s Books seeks an Assistant Integrated Marketing Manager to work under the supervision of an Integrated Marketing Director on a range of picture book, middle grade, and teen titles. Responsibilities include: collaborating with marketing team to brainstorm, develop, and execute trade and consumer marketing plans; acting as project manager for marketing campaigns and title-specific plans while meeting deadlines, demonstrating creativity, solving problems as they arise, operating on budget, and acquiring approvals; implementing seasonal promotional efforts by writing marketing and advertising copy, developing content and messaging, and providing design direction for print and online marketing materials, web/mobile sites and assets, apps, advertising campaigns, sales materials, mailings, and social media campaigns; taking a lead role in strategizing and executing title-specific and overall category digital opportunities and social media initiatives, including maintaining Facebook fan pages, planning community building and fan ambassador Facebook and Twitter campaigns, and devising other social media efforts across platforms; and more. (Via Bookjobs)