Comments on: If Only We Had The Pop-Up Concept In 2000 http://www.ypulse.com/if-only-we-had-the-pop-up-concept-in-2000 Daily news and insight into the Millennial generation for media and marketing professionals Wed, 25 Jan 2012 11:05:24 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Anastasia http://www.ypulse.com/if-only-we-had-the-pop-up-concept-in-2000/comment-page-1#comment-2744 Anastasia Thu, 30 Oct 2008 21:36:08 +0000 http://www.ypulse.com/?p=6257#comment-2744 Yeah, it's promising in that it's a nice value add for their existing advertisers, helps the other stores at the mall and reminds girls who come in that there is a magazine out there called Teen Vogue. According to the article, it even snagged a couple new advertisers. I just don't know that pop-up stores, no matter how popular or well executed, will save the magazine business (and esp. the teen magazine vertical within that business)... Yeah, it’s promising in that it’s a nice value add for their existing advertisers, helps the other stores at the mall and reminds girls who come in that there is a magazine out there called Teen Vogue. According to the article, it even snagged a couple new advertisers. I just don’t know that pop-up stores, no matter how popular or well executed, will save the magazine business (and esp. the teen magazine vertical within that business)…

]]> By: Libby http://www.ypulse.com/if-only-we-had-the-pop-up-concept-in-2000/comment-page-1#comment-2743 Libby Thu, 30 Oct 2008 21:30:21 +0000 http://www.ypulse.com/?p=6257#comment-2743 Interesting perspective. I actually think it sounds really promising: http://www.yaybia.com/2008/10/teen-vogues-perfect-marketing-event.html Interesting perspective. I actually think it sounds really promising:

http://www.yaybia.com/2008/10/teen-vogues-perfect-marketing-event.html

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