Comments on: Is A Toy-Inspired Channel Worse Than Programming That Spawns Toys? http://www.ypulse.com/how-is-hasbros-toy-inspired-channel-different Daily news and insight into the Millennial generation for media and marketing professionals Wed, 25 Jan 2012 11:05:24 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Ypulse Essentials: Justin Bieber To Host New ‘Punk’d,’ LinkedIn Targets College Students, Family-Focused Therapy Works For ED Teens | Ypulse http://www.ypulse.com/how-is-hasbros-toy-inspired-channel-different/comment-page-1#comment-42124 Ypulse Essentials: Justin Bieber To Host New ‘Punk’d,’ LinkedIn Targets College Students, Family-Focused Therapy Works For ED Teens | Ypulse Tue, 05 Oct 2010 19:41:27 +0000 http://www.ypulse.com/?p=9545#comment-42124 [...] on whether a toy-inspired channel is really worse than programming that inspires toys, see my earlier post) (Los Angeles [...] [...] on whether a toy-inspired channel is really worse than programming that inspires toys, see my earlier post) (Los Angeles [...]

]]> By: Louise http://www.ypulse.com/how-is-hasbros-toy-inspired-channel-different/comment-page-1#comment-4728 Louise Mon, 04 May 2009 15:01:30 +0000 http://www.ypulse.com/?p=9545#comment-4728 You mention that there are toys because there's a demand. Well, there is...but there's also a need. We don't live in a country that does much financing of anything for kids, good or ill...and a lot of TV for kids can only be created if additional revenue comes in from products. That said...I have to say this makes me a tad squeamish, but it really does depend on the nature of the channel and what kind of programming they put on it. You mention that there are toys because there’s a demand. Well, there is…but there’s also a need. We don’t live in a country that does much financing of anything for kids, good or ill…and a lot of TV for kids can only be created if additional revenue comes in from products.

That said…I have to say this makes me a tad squeamish, but it really does depend on the nature of the channel and what kind of programming they put on it.

]]> By: David Kleeman http://www.ypulse.com/how-is-hasbros-toy-inspired-channel-different/comment-page-1#comment-4704 David Kleeman Sat, 02 May 2009 01:39:36 +0000 http://www.ypulse.com/?p=9545#comment-4704 As a general statement, I'd say that there's a difference between limiting your creative possibilities to content you've already developed to be merchandisable vs. casting a broad creative net and seeing what kids respond to, then developing merchandise that lets them extend the relationship. In this specific case, I'd say it's ridiculous to condemn a channel that is a year from going on air; that has yet to hire its creative heads; that has yet to develop, acquire or announce a single program. Of course, when you're not constrained by anything tangible, it's much easier to build and bash a boogeyman. As a general statement, I’d say that there’s a difference between limiting your creative possibilities to content you’ve already developed to be merchandisable vs. casting a broad creative net and seeing what kids respond to, then developing merchandise that lets them extend the relationship.

In this specific case, I’d say it’s ridiculous to condemn a channel that is a year from going on air; that has yet to hire its creative heads; that has yet to develop, acquire or announce a single program. Of course, when you’re not constrained by anything tangible, it’s much easier to build and bash a boogeyman.

]]> By: James Flores http://www.ypulse.com/how-is-hasbros-toy-inspired-channel-different/comment-page-1#comment-4702 James Flores Fri, 01 May 2009 23:00:29 +0000 http://www.ypulse.com/?p=9545#comment-4702 I understand the need for watchdog agencies to weed out the slimeys, but as both a youth marketer AND a parent, I guess I just see things differently when it comes to merchandising and programming. I absolutely love that my daughter can watch Wonder Pets on TV, and then want to read a complimentary book or play with a "Ming-Ming" doll. She loves it and there's enough educational content to make me happy. At the end of the day, it's up to mom and dad to control the experience. That's what happens in our home. I understand the need for watchdog agencies to weed out the slimeys, but as both a youth marketer AND a parent, I guess I just see things differently when it comes to merchandising and programming. I absolutely love that my daughter can watch Wonder Pets on TV, and then want to read a complimentary book or play with a “Ming-Ming” doll. She loves it and there’s enough educational content to make me happy. At the end of the day, it’s up to mom and dad to control the experience. That’s what happens in our home.

]]> By: Ryan Isbell http://www.ypulse.com/how-is-hasbros-toy-inspired-channel-different/comment-page-1#comment-4697 Ryan Isbell Fri, 01 May 2009 19:57:10 +0000 http://www.ypulse.com/?p=9545#comment-4697 What does Disney do ? its all their marketing so whats the difference? I cant wait for GI Joe! What does Disney do ? its all their marketing so whats the difference? I cant wait for GI Joe!

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