http://www.ypulse.com/how-brands-can-help-direct-teens-tweens-to-go-healthy Daily news and insight into the Millennial generation for media and marketing professionals Wed, 25 Jan 2012 11:05:24 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.ypulse.com/how-brands-can-help-direct-teens-tweens-to-go-healthy/comment-page-1#comment-6364 Gayatri Bhalla Wed, 02 Sep 2009 21:10:49 +0000 http://www.ypulse.com/?p=10383#comment-6364 Couldn't agree more: brands targeting tweens ought to take a long-term view of their activities when marketing to children - and that includes their health. Many companies have long held this view: Dogeared Designs uses eco-friendly products and practices and Zoya created a line of formaldehyde and touleme-free nail polishes. As the owner of a tween boutique, we certify tha all of our lines are child-labor free. One company that has got it right from the beginning is LuluLemon. And they just announced a line of yoga and exercise-wear for tween girls called Ivivva - we blogged about it at http://shoptwixt.blogspot.com/2009/09/new-tween-line-of-yoga-wear-from.html Couldn’t agree more: brands targeting tweens ought to take a long-term view of their activities when marketing to children – and that includes their health. Many companies have long held this view: Dogeared Designs uses eco-friendly products and practices and Zoya created a line of formaldehyde and touleme-free nail polishes. As the owner of a tween boutique, we certify tha all of our lines are child-labor free. One company that has got it right from the beginning is LuluLemon. And they just announced a line of yoga and exercise-wear for tween girls called Ivivva – we blogged about it at http://shoptwixt.blogspot.com/2009/09/new-tween-line-of-yoga-wear-from.html

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