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Just because we’re grown up doesn’t mean we can’t cherish (and continue to wear) our youthful brands — or so says Ad Age in a round-up story about kids’ brands extending into adulthood. Since Hello Kitty discovered a third of its in-store customers are over the age of 18, they’ve branched out into luggage, cell phones…thongs. Barbie is also determined to be a player on the adult fashion scene with a new line of couture apparel that has already successfully launched in Japan. The article mentions the availability of Osh Kosh in bigger sizes as well.

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Categorized under: Youth Marketing

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