Ypulse Events 2013

This year, we're hosting 2 one day events in SoHo, New York: Our 7th Annual Ypulse Millennial Mashup:  Millennials Reassessed and Naming the Next Generation.  

Naming the Next Generation

Wednesday, June 26, SoHo, NY
Scholastic Auditorium, 557 Broadway, New York, NY

We're bringing together industry thought leaders with a single goal: naming the next generation. While Millennials currently occupy the bulk of the youth demographic, it's never too soon to update our understanding of how the next generation of youth will change the way that tweens, teens, and twenty-somethings think and behave. Join Ypulse as we assemble authorities such as Neil Howe (generational theorist, author and the man who coined the name "Millennials"), Lenore Skenazy (Author of "Free Range Children" and Host of "World's Worst Mom" on Discovery/TLC), Cheryl Swanson (Founder & Managing Partner at Toniq), Jane Gould (VP Consumer Insights at Nickelodeon) and others to discuss the mood and mindset of the post-Millennial generation, their impact on today's late stage Millennials and, more importantly, begin the process of understanding their own unique cultural context.

Agenda

TIME EVENT
10:00 AM

WELCOME

Dan Coates

President, Ypulse

10:15 AM

OPENING KEYNOTE: (re)Naming Generation Z
Taking a deeper look into this "band without a name" who are coming of age quickly

Cheryl Swanson

Partner, Managing Director TONIQ LLC

11:00 AM

The Voice of Me
Check your pre-conceived notions at the door - the next generation is already establishing their own identity

Jane Gould

VP, Consumer Insights, Nickelodeon / MTV Networks

11:45 AM - 12:00 PM BREAK
12:00 PM

An interview with Neil Howe

Author, President of Lifecourse Associates (the ones who gave the Millennial generation their moniker)

12:45 PM - 1:30 PM LUNCH
1:30 PM

Raising the Next Generation

Moderated by MaryLeigh Bliss

Discussion with the Millennial and Gen Xers raising post-Millennials about their concerns, hopes, and how they're parenting differently.

2:15 PM

Free-Range Kids: Why Does an Old-Fashioned Childhood Sound So Dangerous?

Lenore Skenazy

Author of book & blog Free-Range Kids, columnist and host of World's Worst Mom on Discovery/TLC.

3:00 PM - 3:30 PM BREAK
3:30 PM - 5:00 PM

Naming The Next Generation Brainstorm Session

(Facilitated by Jake Katz, General Manager, Ypulse)

Eventbrite - 2013 Ypulse Events


Millennial Mashup: Millennials Reassessed

Thursday, June 27, SoHo, NY
Scholastic Auditorium, 557 Broadway, New York, NY

The 7th annual Ypulse Mashup on Thursday, June 27th at the Scholastic Auditorium in Soho remains the premiere Millennial Marketing event, preparing you to communicate with this important next generation consumer.

This year, we're digging deeper into the rapidly changing world of Millennials, entitling our conference: Millennials Reassessed.  We're tackling the cutting edge of the Millennial experience: workplace, parenthood, media as well as changing gender roles as Millennials 'age up'.  Add the unveiling of our first-ever psychographic segmentation of the Millennial Generation and you'll agree that the Mashup is the one event you can't miss.

Agenda

TIME EVENT
10:00 AM

WELCOME

Dan Coates

President, Ypulse

10:15 AM

Millennials Reassessed: Deconstructing the Generational Monolith

MaryLeigh Bliss

Editor in Chief, Ypulse

11:00 AM

Media - The Natural Habitat of the Millennial Generation

Moderated by Ali Driesman

Greg DePalma, VP, TiVo; Dan Kurani, CEO, Thumb; 
Damon Williams, VP, Music Choice; 
Adam Tichauer, CEO, Playbutton, LLC 

11:45 AM - 12:00 PM BREAK
12:00 PM

Millennial Milestones

Jennifer Perucki-Strapp

Sr. Director, Ad Sales Consumer Insights & Research, MTV

Berj Kazanjian

SVP, Ad Sales Consumer Insights & Research, MTV

12:45 PM - 1:30 PM LUNCH
1:30 PM

A Conversation with Andrew Jenks:  Millennial Storyteller & Cultural Anthropologist

2:15 PM

Millennialize Me - Steering your organization toward generational success

Sandra Lopez

Intel Marketing Strategy Director for New Business

3:00 PM - 3:30 PM BREAK
3:30 PM

The Mindset of the Millennial: Rethinking the Outdated

Jacob Wolff

Co-Founder / CEO, HitchSwitch.com, Kleinfeld Name Change

4:15 PM

CLOSING KEYNOTE - Dot Complicated

Randi Zuckerberg

Founder and Creative Director of Zuckerberg Media, Emmy award nominee, entrepreneur, wife and mother

Eventbrite - 2013 Ypulse Events

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