Youth Pulse Inc. Ethics Statement

Our company and our coverage

Youth Pulse Inc. is comprised of Ypulse Media (the ypulse.com website, the daily newsletter, and the annual Ypulse Youth Marketing Mashup event) as well as Ypulse Insights, a full service youth market research firm/consultancy. While Ypulse Media will occasionally highlight findings from the proprietary research of Ypulse Insights as well as promote our premium content and syndicated research products available for purchase, we will continue to cover youth culture/media/marketing independently, including highlighting relevant research from competitive research firms. The media platform will continue to solicit and run website advertising and event sponsorships from both media and research competitors as well. Ypulse founder and editor-in-chief Anastasia Goodstein will offer her insights as part of our premium offering to clients. Ypulse managing editor, Meredith Sires, will contribute editorial expertise (writing and editing) to our premium products.

Given the nature of the research business, we may not be able to disclose our clients or the data that we collect on their behalf, but we will make every effort to provide independent coverage of the youth media and marketing landscape, including linking to stories about brands who may be clients, even if those stories are not always positive. We will also continue to disclose when we are covering an advertiser/sponsor editorially as well as when there may be a personal conflict of interest.

Writing about companies or products

Unless a post is labeled sponsored, the companies and products we write about are chosen by our editorial staff. We sometimes request and receive review copies of books and CDs but there is no quid pro quo agreement to write about them. If a sponsor is paying for a post, it will be labeled "sponsored." Occasionally sponsors will guest post editorially on a topic we feel is worthy of coverage and of value to the community. If you would like to pitch us for coverage on the site, you can a) send a news tip from our homepage anonymously, b) send an email or press release (please include a link to the release online) to Meredith Sires (meredith@ypulse.com). Please do not call us for editorial coverage. If we're interested, we'll call you.