I discovered this in a post by Influx critical of a new x-treme skating movie called Deck Dogz for being a little too x-treme - think Mountain Dew commercial x 10. The poster — a former skater who now works in the branding biz — points out that Elwood Clothing is producing its own skate film called 1st and Hope, which seems much cooler. His point: speak to this crowd in a less x-treme way. Still, check out how similar the two movie sites look…

The reference to Quicksilver is about the surf clothing company funding the documentary "Riding Giants."

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