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Totally Wired

Earnings Reveal The 'It' Stores for Teens

Posted by anastasia on 09-03-2004

CBS Marketwatch rounds up the latest earnings reports from retailers revealing which stores are scoring with teens this fall. Here are the numbers:

"American Eagle Outfitters' posted a stunning 23.9 percent jump in sales at stores open at least a year - an important industry indicator. It soared past estimates for analysts polled by Thomson First Call of a 13.9 percent increase.

Meanwhile, analysts were puzzled when Aeropostale missed by a wide margin. Sales rose only 6.2 percent vs. the 10.6 percent First Call forecast.

Hot Topic's sales slacked too, down 8.7 percent for the month, deeper than expectations. But Pacific Sunwear outpaced expectations with a 3.7 percent increase, higher than the 2.9 percent at First Call. Bebe knocked out a 9.2 percent increase in same-store sales compared to the 6.4 percent Wall Street was expecting."

Here's the shorthand:

Winners:
American Eagle (preppy, conservative trend)
Pacific Sunwear
Bebe

Losers:
Aeropostale
Hot Topic

Related:

The Death of Granny Chic
Wet Seal Calls in 'Stylizers'
Is Abercrombie in Trouble? Not According to its CEO
Teens Love Cheap Underwear

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