Tessa Wegert at ClickZ published a piece today in her Media Buying column on how to reach "Echo Boomers." It comes on the heels of the the "60 Minutes" story that ran on Sunday and recommends the following for targeting teens:

Target Gamers and Moviegoers (IGN Entertainment, UGO)
Get in Front of Music Lovers (via search campaigns related to music terms)
Seek Out Community and Entertainment Sites (gURL.com, Ellegirl.com, etc.)

Seems like no-brainer stuff to me…

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