Comments On Britney's New Album & Online Ads

On Friday I had a little bit of fun at Britney's expense. No, I didn't use her bald image on a billboard to promote a morning radio show. She asked her fans for help naming her new album. I posted my snarky suggestions, and commenter david e posted his:

Bald At Both Ends
Back to the Trailer Park
Baby on Board
Talent?
Britney With An I
Hangin' Wit Hilton, Yo!

Ouch.

Stefan responded to my post about online advertising yesterday saying:

I consistently feel that people don't have a good handle on how they are best advertised to. People say TV cause it's so obvious what is an ad and what is not.

Most times you don't know what in a show is product placement and so you'd have a hard time saying that was the best way to reach you.

Guy Kawasaki held a panel called Next Generation Insights where teens basically said there was no way to advertise to them. Which is ridiculous.

If you open your eyes during the day then you could find a place (a wall, a web page, a tshirt) to show an advertisement.

In web design it's often hard to ask people how they use websites. What they say is never consistent with what they do if you watch them. Which is why companies like google track user behavior instead of just having a questionnaire.

If teen use the internet then the ads affect them. I don't see how people can let a survey of this type convince them of anything.

And Antonio Lopez of Mediacology did not like yesterday's BrandWeek take on teens and brands. He argues it's about "the product."

But it is the overall tone of the Brandweek article that makes me angry, especially the title, “What Teens Want? It’s All about the Brand.” As the research in the story points out, one third surveyed said the world would be a better place if there were no brands, yet kids still want their iPods. The article suggests that it’s the brand that is important here, but I disagree. The iPod is a great product: it helps you build and organize a soundtrack for your life. When I was a teen, music is what got me through my darkest moments. The key is not that Apple has successfully branded teens, it’s that teens gravitate towards authenticity, music being one of the few places where that exists in their lives.

Agree? Disagree? Have something to say? Post a comment! I approve them quickly. Or email me at anastasia @ ypulse.com.

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