CollegeHumor On MTV
Posted by meredith on 12-18-2008
Along with a slew of spin-offs, reality shows and some project involving Nick Lachey, MTV announced one new show in their line-up that actually perked my interest: a behind-the-scene series with the crew responsible for CollegeHumor.com. For those of you unfamiliar, CollegeHumor is a site that features videos and articles starring and written by a bunch of twentysomethings who before they were lucky enough to get hired probably were doing the same thing for their college humor magazines. CollegeHumor founder Ricky Van Veen also keynoted at the Ypulse College Mashup.
As someone who has spent a good amount of time on the site and passed along my fair share of their viral videos (love the font conference!) I have to say I'm rooting for them. But, at the same time, as someone who knows they will hardly, if ever, have the chance to catch the show on television, I have my doubts. Making the leap from web to TV is no easy feat. Just ask the well-intentioned minds that brought you 'quaterlife.' And in the case of CollegeHumor, where many potential viewers probably expect to watch online anyway (not only is that what they're used to, but for some it's their only choice,) it could be even tougher.
That's not to say that the show is destined to fail (like I said, I'm rooting), but MTV will definitely have to take some extra precautions to lure the web audiences. One decision they've already made that I think will help their chances is avoiding the sketch comedy format and the inevitable dissection into prime clips a la SNL. Of course, another factor that will determine whether fans follow will be CollegeHumor's presence on the MTV site and what incentives (i.e. full-length episodes or interaction with the cast) they provide. For now, I'll just keep my fingers crossed.
Related:
Ypulse readers review quarterlife
Categorized under: Collegians, TV







July 13th, 2010 at 10:12 am
[...] approaches to partnerships with websites and media brands like College Humor (another traditional experiment gone awry), MTV could create a home for original content as well as Daria, Beavis and Butthead and [...]