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Coeds got religion. At least some of them. This is the last batch of research I’m going to publish from Buzz Marketing’s (they are an advertiser on Ypulse) College Survey Results. I’ve posted the results on sex, drugs, and now religion.

Buzz Marketing Group conducted an in-depth survey with 620 college students between March 3, 2005 and April 7, 2005. Here’s what they said about religion and spirituality:

What religion do you most classify your beliefs as?

Christian – 28%
Catholic – 33%
Protestant – 7%
Baptist – 3%
Muslim – 1%
Jewish – 11%
Buddhist – 1%
Other – 17%

(Other includes agnostic, Hindu, atheist, spiritual and not religious)

What most influenced your religious choice?

Family – 76%
Friends – 4%
Education – 10%
Popularity/celebrity endorsement – 0% [what, no takers on Scientology or the Kabballah?]
Other – 10%

Other includes my own personal beliefs/views/opinions, life experiences, research on different religions and observation.

Newsletter readers come to the site for more results….

How often do you practice your religion?

Never – 17%
On Holidays – 24%
Once every few months – 12%
Once a month – 8%
At least bi-weekly – 5%

Weekly – 10%
Daily – 23%

Would you marry outside of your religion?

Yes – 77%
No – 23%

How important is religion to you?

Most important – 25%
Somewhat important – 46%
Minimally important – 15%
Not important – 15%

Do you feel comfortable talking about religion to your peers?

Yes – 95%
No – 5%

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Categorized under: Youth Marketing

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