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Totally Wired

Christian Teen Media Gets 'Relevant'

Posted by anastasia on 07-13-2005

The Tampa Tribune published a piece about the Christian Retail Show, which featured a couple of paragraphs about a company called Relevant Media that is expanding their efforts at spreading "the Word" to the youth market. From the article:

"Among the 410 companies with booths at the Denver gathering is Relevant Media Group of Orlando. Founder and President Cameron Strang felt both suppliers and retailers weren't delivering to his age market, so five years ago, at age 24, he formed a company that publishes a magazine, 18 books annually and a Web site – all geared toward customers ages 18 to 34.

His gamble paid off: The magazine just hit 65,000 circulation, the Web site gets 350,000 hits a month, and the book division continues its cultural connection with titles such as 'Walk On: The Spiritual Journey of U2′ and 'Adventures in Holy Matrimony: For Better or the Absolute Worst.'

At this week's show, Strang is announcing two more divisions, an online music video channel called 'Relevant TV' to debut in fall and Radiant, a monthly magazine targeted to women 18 to 34 and coming out early next year."

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Categorized under: Christian Teen Media, Magazines, TV



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