Daily news and insight into the Millennial generation for media and marketing professionals


Archive for the ‘Ypulse Essentials’ Category

Ypulse Essentials: Lady Gaga’s Social Network, The Tween Dating Scene, Social Entrepreneurialism

Posted by melanie | 02/08/12 | No Comments

As if we need more social networks to follow, Lady Gaga (has just unveiled LittleMonsters.com her very own social site that’s all about her and her fans. If you haven’t received your invite yet, here’s a tour to fill you …

Ypulse Essentials: Grammys Go After Millennials, Making The Most Of 90s Nostalgia, Social Media In China

Posted by melanie | 02/07/12 | No Comments

The Grammy Awards is clearly catering to the Millennial audience (with a few new additions this year. A Grammy Live streaming broadcast with social tie ins begins this Friday following all the activities leading up to the big event and …

Ypulse Essentials: The Superbowl Sets A Twitter Record, Verizon & Redbox’s Streaming Service, Gen Y & Investments

Posted by emily | 02/06/12 | No Comments

We’re still buzzing about the Superbowl (including the actual game, halftime show, ads — view all of them here — and the social media record that was set during the last three minutes of the game, where a whopping 10,000 tweets …

Ypulse Essentials: Nickelodeon Knows ‘How To Rock,’ Tumblr’s News Site, College Grads Get Hourly Jobs

Posted by emily | 02/03/12 | No Comments

Rock out to Nickelodeon’s ‘How to Rock,’ (the latest tween TV show about music, growing up, and social pressures through a battle of the bands storyline. The sitcom, based on the book “How to Rock Braces and Glasses,” premieres tomorrow …

Ypulse Essentials: New Series From Stiefvater, New ‘Hunger Games’ Trailer, Millennials Get Creative When It Comes To Careers

Posted by melanie | 02/02/12 | No Comments

If you’re like us, you can’t wait for the next Maggie Stiefvater book (to hit the shelves. We still have several months to wait for “The Raven Boys,” the first in a four book series called the Raven Cycle, which …

Ypulse Essentials: A Hunger Games Game, Google+ Is Still Growing, Millennial Women Want & Give Shopping Advice

Posted by melanie | 02/01/12 | No Comments

Get ready for Hunger Games the, uh, game… (Lionsgate is teaming up with Funtactix to build a social game that takes place in the world of Panem. Debuting the same day as the movie, it will give us the first …

Ypulse Essentials: Shopping With Social Media, Kindle Fire Steals Market Share, Teens Take On Twitter

Posted by melanie | 01/31/12 | No Comments

Pinterest is growing rapidly and has quickly become the #5 social network (in terms of driving retail traffic, behind Facebook, YouTube, Twitter, and Yahoo!, and ahead of Google+. It makes sense considering the site’s large female following and the clever …

Ypulse Essentials: Facebook Puts Users’ Political Views On A Time Square Billboard, Blogging Is Therapeutic For Teens, More 90s Nostalgia

Posted by emily | 01/30/12 | No Comments

What matters most to young people in the 2012 election? (Facebook is calculating this in its new campaign “What Matters Most” where users rank the top three issues that are most important to them and their picture and thoughts can …

Ypulse Essentials: Nintendo’s Network, Few Tweens Wear Sunscreen, Ferris Bueller Is Back

Posted by emily | 01/27/12 | No Comments

Gamers rejoice! Nintendo is finally launching a digital network for the 3DS and Wii U (which sounds similar to Xbox Live and PlayStation’s Network in that users can have a personal account to connect with other services, participate in competitions, …

Ypulse Essentials: JCPenney Gets A Fresh Start, Google+ Is Now Open To Teens, Getting Into College

Posted by melanie | 01/26/12 | No Comments

We’ve been eagerly awaiting news of how JCPenney would re-imagine the shopping experience (since we first heard that new CEO Ron Johnson was considering adding Genius Bars, a concept he devised while with Apple. Believing that “the department store …