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Youth Marketing Channel

Featured In Youth Marketing

Monthly Events Roundup: Kidscreen Summit, Toy Fair, SXSW Interactive

Posted by melanie | 02/02/12 | No Comments

Today we’re bringing you our monthly roundup of cool youth media and marketing events you or colleagues from your company may want to attend. If your company hosts an event relevant to the youth media or marketing space that you’d …

Diva For A Day: Tween Salons & Spas

Posted by melanie | 01/31/12 | No Comments

Walking through a suburban mall recently, I passed a new store, the Sweet & Sassy salon and spa, which caters specifically to the whims of tween girls. All pink and purple and sparkle, the salon offers girls the full grown-up …

Youth Media And Marketing Movers & Shakers

Posted by melanie | 01/30/12 | No Comments

Today we bring you another installment of Youth Media Movers and Shakers. We’ve culled through industry publications looking for the recent executive placements we think you should know about. If you have executive news that you want us to highlight in our …

Ypulse Research Roundup: New Ypulse Report, Kids’ Favorite Brands, Dishing On Dining

Posted by melanie | 01/26/12 | No Comments

Today we bring you another installment of the latest youth research available for sale or download. Remember if your company has comprehensive research for sale that focuses on youth between the ages of 8 and 24, email us to be included in the …

Youth Media And Marketing Movers & Shakers

Posted by melanie | 01/23/12 | No Comments

Today we bring you another installment of Youth Media Movers and Shakers. We’ve culled through industry publications looking for the recent executive placements we think you should know about. If you have executive news that you want us to highlight in our …

The Industry Perspective: Reaching The Female Gamer By Ignoring Stereotypes

Posted by melanie | 01/19/12 | 2 Comments

Girl gamers are being overlooked by the video game industry. There are plenty of them out there, but for some reason, old stereotypes about girl gamers continue to drive not only game marketing, but also game development. Jennifer Shanley, a …

The Girl Gamer Perspective: Marketing Messages Miss The Target

Posted by melanie | 01/19/12 | 1 Comment

Julia is our gaming expert on the Youth Advisory Board, and as a girl gamer, she’s frustrated that so many of the video games she enjoys are rarely presented as being female-friendly. She may never have picked up Skyrim, …

What’s Up With Those Dr. Pepper Ads?

Posted by melanie | 01/17/12 | No Comments

For the second time in recent months, Dr. Pepper has us saying, “WTF was that about?!” after seeing its ads. First there was the “Not For Women” ad for Dr. Pepper 10 that had us wondering why the brand would …

Youth Media And Marketing Movers & Shakers

Posted by melanie | 01/09/12 | No Comments

Today we bring you another installment of Youth Media Movers and Shakers. We’ve culled through industry publications looking for the recent executive placements we think you should know about. If you have executive news that you want us to highlight in our …

Monthly Events Roundup: CES, Emerging Media Conference, Social Media Strategies Summit

Posted by melanie | 01/05/12 | No Comments

Today we’re bringing you our monthly roundup of cool youth media and marketing events you or colleagues from your company may want to attend. If your company hosts an event relevant to the youth media or marketing space that you’d …