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Of A Kind: The Next Iteration Of Flash Sale Fashion

Posted by melanie | 01/25/12 | No Comments

I have to admit, I’ve been holding out on you. One of my favorite sites for the past few months has been Of A Kind. The site features limited editions of cool, fashion-forward apparel and accessories from up and …

Internet Piracy, SOPA, Megaupload, And What It Means To Millennials

Posted by melanie | 01/24/12 | No Comments

The past week had a huge impact on young, media-savvy Millennials, because of the war waging among Internet sites and the federal government. First, young people banded together with websites to stop the Stop Online Piracy Act and Protect IP …

Counting Down To 2012, One Trend At A Time: Twitter Takes Over

Posted by melanie | 12/30/11 | No Comments

We follow youth culture and media trends closely throughout the year, and we’re seeing some significant shifts in Millennial attitudes and habits that will have an impact going into 2012 and beyond. We’ve picked up on these trends by paying …

Marketers Are Still Using Facebook Wrong

Posted by melanie | 12/14/11 | 1 Comment

Yet another brand sent me an email this week telling me that if I like it on Facebook, I’ll be entered for the chance to win an iPad. I do like the brand, but not enough to give it access …

Social Bookmarking And Curation: Pinterest, Pearltrees, GimmeBar

Posted by melanie | 11/22/11 | 2 Comments

The Web has gotten so big and so social that regular bookmarking has become practically useless. We needed a better way to find and organize the content that meets our interests. Sites like Delicious and StumbleUpon are helpful at suggesting …

Cyber Smart: Kids’ Online Lives And Digital Safety

Posted by melanie | 10/19/11 | 1 Comment

During the Children’s Advertising Review Unit conference earlier this month, we had the pleasure of meeting some of Wired Safety’s Teenangels and Tweenangels. They’re students who have been specially trained about online activity and the risks of digital …

Dealing With Digital Drama, A Universal Problem

Posted by melanie | 10/06/11 | 1 Comment

Today’s post comes from Youth Advisory Board member Emily Smucker, who, like nearly everyone her age, knows someone who’s been involved in some digital drama. The problem, ranging from name calling to full-blown cyberbullying, has been getting a lot of …

Skanz Turns QR Codes Into ‘Social Prints’

Posted by melanie | 08/24/11 | 1 Comment

Ypulse has been a little skeptical of QR codes since we discovered that the vast majority of students had no idea what they are. Moreover, of the few who know of them, fewer than half think they’re easy and …

Q&A With Seventeen’s Ann Shoket: Delete Digital Drama

Posted by melanie | 07/14/11 | 2 Comments

Cyberbullying is a reality for kids growing up today, and for the victims, it’s hard to turn off. As Internet savvy as teens are, so are bullies who can make their lives hell. But fortunately, teen media companies are getting …

Q&A With ABC Family’s Danielle Mullin And Tom Zappala: Delete Digital Drama & Cyberbully

Posted by melanie | 07/14/11 | 5 Comments

ABC Family and Seventeen recently teamed up on Delete Digital Drama, an initiative to tell teens that there’s an easy step to put a stop to cyberbullying. Delete it. (See our interview with Ann Shoket, Editor-in-Chief of Seventeen here