Archive for the ‘Urban’ Category

Today's Ypulse Guest Post comes from Gonzalo Perez of Motivo Insights, an independent consumer insights company that works with advertisers and marketers looking to connect with youth, urban and Hispanic consumers. Attendees from our last Ypulse Youth Marketing Mashup might recognize…

This week we saw more heated discussions around the unprecedented and  very public steps toward diversity recently taken by major merchandisers Mattel and Disney. As you've heard by now, this year saw both the introduction of Princess Tiana, the first…

I'd like to start this off by saying I still love "Glee." For so many reasons. It's original, sharply written, well acted (for the most part) and the first musical production I've seen since "Guys and Dolls" three years ago…

This week I watched the HBO documentary "Prom Night In Mississippi" — and was struck by the contrast between what happened in Charleston, Mississippi, in 2008, and this notion that we are living in some sort of post-racial society. When I…

Yesterday I had the pleasure of attending the sixth annual Personal Democracy Forum here in New York. The overarching discussion addressed how technology has and will continue to affect politics in terms of participation and collaboration, but the thread I found…

Advertising Age's Big Tent blog picked up on the discussion that emerged out of the Ypulse Urban/Multicultural pre-conference about the evolving role or importance of race/ethnicity in marketing to youth. The author, Pepper Miller, highlights our speaker Kevin Walker's perspective:

Understanding identity,…

Our two volunteer live bloggers, Valerie Kameya and Eric Martinez (with the generous help of Ypulse friend and fan Derek Baird) will be covering the Ypulse Urban/Multicultural Mashup right here Monday morning (see the agenda)…Join the conversation using CoverItLive or…

Today's Ypulse Youth Advisory Board comes from Megan Reid who weighs in on some of the recent debates sparked by Disney's upcoming "Princess and the Frog." Remember, you can communicate directly with any member of the Ypulse Youth Advisory Board…

Today's Ypulse interview is with Gonzalo Perez of Motivo Insights, an independent consumer insights company that works with advertisers and marketers looking to connect with youth, urban and Hispanic consumers. If you fit that description or have an upcoming campaign…

Yesterday I had the pleasure of attending the PSFK New York Conference down at the Museum of Jewish Heritage. For those who aren't familiar, PSFK is a trend research and innovation company that publishes a daily news site. Their coverage, while…