Daily news and insight into the Millennial generation for media and marketing professionals


Archive for the ‘Uncategorized’ Category

Ypulse Essentials: Pottermore Interactive Reading Experience, Games At Google, MTV’s Posted Fan Club

Posted by emily | 06/23/11 | No Comments

JK Rowling finally revealed the details on Pottermore! (The site is an interactive reading experience where fans can connect, play games, and learn more about the wizarding world. Plus, they can purchase Harry Potter audio books and eBooks available exclusively on the …

Ypulse Is Hiring!

Posted by melanie | 02/25/11 | No Comments

We’re looking for a Research Account Manager, a Research Analyst, and  an IT Project Lead to join our team. Check out the job descriptions below. Contact jobs @ ypulse.com with any questions or to submit your application.

Research Account Manager:

Ypulse Essentials: ‘American Idol’ Greatest Hits, Career Trumps Marriage For Young Women, Clearasil Sticks With ‘Skins’

Posted by melanie | 02/04/11 | No Comments

Look for an “American Idol” (greatest hits album to drop on March 15, featuring popular singles from stars that got their start on the show — Kelly Clarkson, Carrie Underwood, Adam Lambert, and more…though unfortunately missing is Jennifer Hudson) (Entertainment Weekly)…

Web Wonder Vs. Time Waster: Reasoning With Vampires

Posted by melanie | 02/01/11 | No Comments

Today we have another installment of Web Wonders vs. Time Wasters, our occasional Youth Advisory Board feature spotlighting a sample of the memes, games, videos, etc. that go viral with teens and twenty-somethings for good reason…or no reason at …

Introducing Ypulse’s New Editor-In-Chief

Posted by meredith | 02/01/11 | No Comments

You might have noticed a new byline appearing on Ypulse last week — those posts are from Melanie Shreffler, Ypulse’s new Editor-in-Chief. She comes to us from EPM Communications where she covered marketing and consumer research, frequently delving into youth …

Ypulse Essentials: ‘Glee’ Goes To The Super Bowl, ‘Jersey Shore’ Spinoffs, Multiracial Youth

Posted by melanie | 01/31/11 | No Comments

“Glee” star Matthew Morrison’s (debut album gets a thumbs up from his costars, who compare his musical style to Justin Timberlake’s. Fox is planning heavy “Glee” promotion during the Super Bowl, with Lea Michele performing at the game and a …

Ypulse Youth Media Movers & Shakers

Posted by melanie | 01/31/11 | No Comments

Today we bring you another installment of Youth Media Movers and Shakers. We’ve culled through industry publications looking for the recent executive placements we think you should know about. If you have executive news that you want us to highlight …

Ypulse Toolbox: Tween Safety Resources Online To Know

Posted by jolene | 12/14/10 | 4 Comments

As tween-targeted social networks and kid virtual worlds continue growing at a rapid pace, the need to foster online safety in these spaces has become increasingly important. Beyond moderation from the site administrators, this means helping tweens and their parents …

Get Ready For Our Ypulse [Y]ear In Review Posts

Posted by meredith | 12/08/10 | No Comments

Hard to believe, but it’s getting to be that time again when we here at Ypulse start reflecting back on the big trends, hits and misses of the past year.

In the coming weeks before January 1, we’ll post our …

Guest Post: What DO Teens Want?

Posted by meredith | 11/04/10 | 2 Comments

Today’s Ypulse Guest Post comes from Chris Davis, senior vice president at social gaming community Gaia Online, who reports back from the What Teens Want conference in Los Angeles. If you work in youth media or marketing and …