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Archive for the ‘Tween Mashup’ Category

Building A Safer Internet

Posted by anastasia | 10/03/07 | No Comments

Just wanted to let any folks in the tween/kid space know that a post Mashup site has popped up with the intent of keeping the conversation about coming together as an industry to talk about COPPA, implementation etc. The "user generated"…

Mashing It Up In NYC

Posted by anastasia | 10/01/07 | No Comments

I'm still recovering from the Ypulse Tween Mashup last week in New York. I learned from our feedback forms that one attendee thought because we call Ypulse conferences Mashups, she thought the event would focus on music. I call them Mashups…

Ypulse NYC Mixer @ Bongo Is Full

Posted by anastasia | 09/25/07 | No Comments

Just a quick to let you know the Ypulse Mixer sponsored by MyYearbook and Fleishman Hillard's Next Great Thing this Friday at Bongo after the Ypulse Tween Mashup is now full. We're reserving some spaces for Tween Mashup attendees who decide to come last…

Tween Mashup Playlist

Posted by anastasia | 09/24/07 | 2 Comments

I've been pulling together some fun music to play at The Ypulse Tween Mashup Friday in between speakers and thought I'd share my playlist with you. I tried to throw in a few "old school" tween hits that we might remember…

Kiki & Privo Sponsor The Tween Mashup

Posted by anastasia | 09/18/07 | No Comments

The "early adopter" rate may have passed, but there are still good reasons to register for the Ypulse Tween Mashup. We just added two more sponsored case studies to the agenda. The first is from KiKi magazine, a start up magazine…

"Early Adopter" Rate Ends Tomorrow For The Tween Mashup

Posted by anastasia | 09/14/07 | No Comments

I'm rushing to catch my flight back from Chicago, but wanted to remind readers thinking of attending the Ypulse Tween Mashup in NYC, that the "early adopter" discount ends tomorrow. So register today!

P&G's Beinggirl.com Will Be Kickin' It Old School

Posted by anastasia | 09/13/07 | No Comments

I'm excited to announce that Tina So, the Interactive Marketing Leader for P&G North America's Health and Well-Being business (which includes Beinggirl.com) will be joining the Old School to New School panel at the Ypulse Tween Mashup. (Full disclosure: Beinggirl.com…

Pokémon To Join The 'Old School To New School' Panel

Posted by anastasia | 09/10/07 | No Comments

It's funny to think about Pokemon being an "old school" brand, but the game has been around for over 10 years! Since its early days on the Game Boy, Pokemon has become a full blown media franchise with anime, manga,…

Ypulse Interview: Evan Bailyn, CEO Cartoon Doll Emporium

Posted by anastasia | 09/07/07 | No Comments

Tween girls love avatars. It's paper dolls gone virtual, and in the past year or so this space has exploded. While many of these sites cater to 13 and up (Meez, Zwinktopia, IMVU, Gaia), there are a handful that are…

Kidz Bop To Keynote The Ypulse Tween Mashup

Posted by anastasia | 09/05/07 | No Comments

I'm really excited to announce that our afternoon keynote interview at the Ypulse Tween Mashup will be with Edith Bellinghausen, Vice President of New Media at Kidz Bop. In many ways, Kidz Bop is the little compilation CD that could…and could…