Daily news and insight into the Millennial generation for media and marketing professionals


Archive for the ‘TV’ Category

Social TV: The Major Players And What It Means For Marketers

Posted by melanie | 02/08/12 | No Comments

More and more Millennials are checking in to media events and TV shows. They already have their smartphones, tablets, and laptops nearby, chatting with their friends on social media about what they’re watching; checking in was the next logical step. …

Super Bowl Ad Roundup: The Winners And Losers Among Millennials

Posted by melanie | 02/07/12 | No Comments

The Super Bowl is over, and we’re crowning the winners. We mean the ads, of course! Brands brought out their best on the big day — some will go down in history, and some are already forgotten. Youth Advisory Board …

Zombie Land: Move Over Vampires, There’s A New (Undead) Sheriff In Town

Posted by melanie | 01/18/12 | 1 Comment

Today’s post comes from Jerica Griffin, a high school senior who fills us in on the zombie mania that is pervading pop culture. We’ve mentioned the zombie trend before — by now you should be ready for the zombie apocalypse …

Counting Down To 2012, One Trend At A Time: Cord Cutting & Cutting Back

Posted by melanie | 12/27/11 | No Comments

We follow youth culture and media trends closely throughout the year, and we’re seeing some significant shifts in Millennial attitudes and habits that will have an impact going into 2012 and beyond. We’ve picked up on these trends by paying …

ABC Family Stars On The Success Of Their Shows, Social Media & Fans, And How Teen Dramas Have Grown Up

Posted by emily | 12/06/11 | 1 Comment

We at Ypulse have always admired ABC Family for breaking boundaries with its programming and using technology in innovative ways to develop creative, yet authentic connections with viewers. And apparently we aren’t the only ones who feel this way; …

Guest Post: Geena Davis Speaks Out About Girls In The Media

Posted by emily | 09/20/11 | 2 Comments

We’re thrilled to have a guest post from Ms. Twixt, an expert on all things tween. She attended an event about how girls and women are portrayed in the media, and the facts are surprising and, frankly, a little depressing, …

MTV At 30: Still Pushing Boundaries And Pioneering New Forms Of Media

Posted by melanie | 08/04/11 | No Comments

MTV turned 30 on Monday, but the network seemed to be the only one not interested in celebrating its major milestone.

Let’s face it, turning the big 3-0 is pretty much the end of youth, but there is no …

Kids Of The 90s Are Nostalgic, And Nickelodeon Satisfies Their Longing

Posted by emily | 08/03/11 | 5 Comments

Na na na-na-na; the opening credits to Nickelodeon’s hit 90s show “Clarissa Explains It All” (1991-1994) begins. A teenage Melissa Joan Hart pops up onscreen in a crop top and high ponytail as retro graphics and the all too familiar …

Q&A With ABC Family’s Danielle Mullin And Tom Zappala: Delete Digital Drama & Cyberbully

Posted by melanie | 07/14/11 | 5 Comments

ABC Family and Seventeen recently teamed up on Delete Digital Drama, an initiative to tell teens that there’s an easy step to put a stop to cyberbullying. Delete it. (See our interview with Ann Shoket, Editor-in-Chief of Seventeen here

Teen TV: What Will They Be Watching This Fall

Posted by melanie | 05/18/11 | 2 Comments

This week, the major TV networks got all dressed up to court advertisers at their upfront presentations. They casually announced several show cancellations — “Criminal Minds: Suspect Behavior,” “Hellcats,” “$#*! My Dad Says,” and many, many more — to make …