Posted by melanie | 02/08/12 | No Comments
More and more Millennials are checking in to media events and TV shows. They already have their smartphones, tablets, and laptops nearby, chatting with their friends on social media about what they’re watching; checking in was the next logical step. …
Posted by melanie | 02/07/12 | No Comments
The Super Bowl is over, and we’re crowning the winners. We mean the ads, of course! Brands brought out their best on the big day — some will go down in history, and some are already forgotten. Youth Advisory Board …
Posted by melanie | 01/18/12 | 1 Comment
Today’s post comes from Jerica Griffin, a high school senior who fills us in on the zombie mania that is pervading pop culture. We’ve mentioned the zombie trend before — by now you should be ready for the zombie apocalypse …
Posted by melanie | 12/27/11 | No Comments
We follow youth culture and media trends closely throughout the year, and we’re seeing some significant shifts in Millennial attitudes and habits that will have an impact going into 2012 and beyond. We’ve picked up on these trends by paying …
Posted by emily | 12/06/11 | 1 Comment
We at Ypulse have always admired ABC Family for breaking boundaries with its programming and using technology in innovative ways to develop creative, yet authentic connections with viewers. And apparently we aren’t the only ones who feel this way; …
Posted by emily | 09/20/11 | 2 Comments
We’re thrilled to have a guest post from Ms. Twixt, an expert on all things tween. She attended an event about how girls and women are portrayed in the media, and the facts are surprising and, frankly, a little depressing, …
Posted by melanie | 08/04/11 | No Comments
Posted by emily | 08/03/11 | 5 Comments
Na na na-na-na; the opening credits to Nickelodeon’s hit 90s show “Clarissa Explains It All” (1991-1994) begins. A teenage Melissa Joan Hart pops up onscreen in a crop top and high ponytail as retro graphics and the all too familiar …
Posted by melanie | 07/14/11 | 5 Comments
ABC Family and Seventeen recently teamed up on Delete Digital Drama, an initiative to tell teens that there’s an easy step to put a stop to cyberbullying. Delete it. (See our interview with Ann Shoket, Editor-in-Chief of Seventeen here…
Posted by melanie | 05/18/11 | 2 Comments
This week, the major TV networks got all dressed up to court advertisers at their upfront presentations. They casually announced several show cancellations — “Criminal Minds: Suspect Behavior,” “Hellcats,” “$#*! My Dad Says,” and many, many more — to make …