Movies & Music Channel
Social TV: The Major Players And What It Means For Marketers

More and more Millennials are checking in to media events and TV shows. They already have their smartphones, tablets, and laptops nearby, chatting with their friends on social media about what they’re watching; checking in was the next logical step. …
Zombie Land: Move Over Vampires, There’s A New (Undead) Sheriff In Town
Today’s post comes from Jerica Griffin, a high school senior who fills us in on the zombie mania that is pervading pop culture. We’ve mentioned the zombie trend before — by now you should be ready for the zombie apocalypse …
Counting Down To 2012, One Trend At A Time: Music Ownership Is Over
We follow youth culture and media trends closely throughout the year, and we’re seeing some significant shifts in Millennial attitudes and habits that will have an impact going into 2012 and beyond. We’ve picked up on these trends by paying …
Millennial Music Initiatives: ScionAV’s Savvy Strategy
Music is the way to Millennials’ hearts, and lately a lot of brands are aligning themselves with artists and starting music initiatives. Scion has been at it for years with their ScionAV initiatives, featuring music, art, and film. We spoke …
From The WTF Files: See The Radio City Rockettes In 3D!
It’s that time of year again. The holiday spirit — and holiday music — is in the air, nevermind that it’s not even Thanksgiving yet and we’re already talking about Christmas. The Radio City Rockettes began performing their classic Christmas …
MTV Hive And ‘Weird Vibes’: The Online Indie Music Scene
MTV launched The Hive to give indie music fans a better online experience by putting the latest and greatest in one place. The number of good (and bad) bands has exploded in recent years, and the average fan could spend …
Drinks With Drake Doremus: ‘Like Crazy,’ Love Stories, And Millennial Culture
We first met Drake Doremus in August to chat with him on the phone about his film, “Like Crazy,” which won the Sundance Grand Jury Prize for Best Dramatic Film. It quickly became clear that he really understands his fellow …




