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Social TV: The Major Players And What It Means For Marketers

Posted by melanie | 02/08/12 | No Comments

More and more Millennials are checking in to media events and TV shows. They already have their smartphones, tablets, and laptops nearby, chatting with their friends on social media about what they’re watching; checking in was the next logical step. …

Internet Piracy, SOPA, Megaupload, And What It Means To Millennials

Posted by melanie | 01/24/12 | No Comments

The past week had a huge impact on young, media-savvy Millennials, because of the war waging among Internet sites and the federal government. First, young people banded together with websites to stop the Stop Online Piracy Act and Protect IP …

Zombie Land: Move Over Vampires, There’s A New (Undead) Sheriff In Town

Posted by melanie | 01/18/12 | 1 Comment

Today’s post comes from Jerica Griffin, a high school senior who fills us in on the zombie mania that is pervading pop culture. We’ve mentioned the zombie trend before — by now you should be ready for the zombie apocalypse …

Counting Down To 2012, One Trend At A Time: Music Ownership Is Over

Posted by melanie | 12/26/11 | No Comments

We follow youth culture and media trends closely throughout the year, and we’re seeing some significant shifts in Millennial attitudes and habits that will have an impact going into 2012 and beyond. We’ve picked up on these trends by paying …

Millennial Music Initiatives: ScionAV’s Savvy Strategy

Posted by emily | 12/08/11 | No Comments

Music is the way to Millennials’ hearts, and lately a lot of brands are aligning themselves with artists and starting music initiatives. Scion has been at it for years with their ScionAV initiatives, featuring music, art, and film. We spoke …

The Muppets Movie & Media Saturation

Posted by melanie | 11/23/11 | 1 Comment

The Muppets movie finally comes out this weekend! We’re excited for several reasons: a new generation of kids will get to know this collection of characters, we’ve missed seeing the Muppets on the big screen, and we’ll finally be able …

From The WTF Files: See The Radio City Rockettes In 3D!

Posted by melanie | 11/15/11 | No Comments

It’s that time of year again. The holiday spirit — and holiday music — is in the air, nevermind that it’s not even Thanksgiving yet and we’re already talking about Christmas. The Radio City Rockettes began performing their classic Christmas …

Q&A With MTV Iggy’s Nusrat Durrani: Bringing Global Youth Culture To America

Posted by melanie | 11/10/11 | 1 Comment

Music discovery is a hobby for many Millennials; they love being the first in their social circle to find out about a band and share the info with their friends, particularly online via social media. At the same time, young …

MTV Hive And ‘Weird Vibes’: The Online Indie Music Scene

Posted by melanie | 11/01/11 | 6 Comments

MTV launched The Hive to give indie music fans a better online experience by putting the latest and greatest in one place. The number of good (and bad) bands has exploded in recent years, and the average fan could spend …

Drinks With Drake Doremus: ‘Like Crazy,’ Love Stories, And Millennial Culture

Posted by melanie | 10/27/11 | No Comments

We first met Drake Doremus in August to chat with him on the phone about his film, “Like Crazy,” which won the Sundance Grand Jury Prize for Best Dramatic Film. It quickly became clear that he really understands his fellow …