Daily news and insight into the Millennial generation for media and marketing professionals


Archive for the ‘Lifestyle’ Category

Taylor Swift, Demi Lovato & Selena Gomez: Millennial Women Of The Year

Posted by melanie | 01/11/12 | No Comments

We had no problem coming up with our Millennial “Man of the Year” for 2011 — no other guy had as much cool cache as Justin Timberlake. Then we started thinking about who we would name as our Millennial …

Justin Timberlake: Millennial Man Of The Year

Posted by melanie | 01/04/12 | 1 Comment

There are few people who had a better year in 2011 than Justin Timberlake. He starred in the films “Friends With Benefits” and “Bad Teacher,” won two Emmys for his appearances on “Saturday Night Live,” shared in a Screen Actors …

Millennial Music Initiatives: ScionAV’s Savvy Strategy

Posted by emily | 12/08/11 | No Comments

Music is the way to Millennials’ hearts, and lately a lot of brands are aligning themselves with artists and starting music initiatives. Scion has been at it for years with their ScionAV initiatives, featuring music, art, and film. We spoke …

Millennials & Motorbikes: Why They’re Not Riding

Posted by melanie | 11/29/11 | No Comments

A few weeks ago, I learned to ride a motor scooter. It’s something I’ve always wanted to do, but I never really knew where to start. I only know one friend who has a scooter, and she lives a few …

Hipsters: Hot Or Not?

Posted by melanie | 11/03/11 | 1 Comment

We’ve had a certain fascination with “hipsters” here at Ypulse. Maybe it’s our close proximity to Williamsburg, Brooklyn, the epicenter of hipster-dom, or maybe it’s that we’re often reading about the latest hipster craze while tracking trends among youth.

We …

SodaStream Helps Millennials Reduce Waste And Create Drinks With Taste

Posted by emily | 09/21/11 | No Comments

Ypulse has always been impressed with Millennials’ interest in social causes, and in particular, their commitment to protecting the environment. Despite their busy schedules, they want to do their part to contribute to change. The first step of course …

Lifecatching Is Catching On – Join The Movement!

Posted by emily | 09/19/11 | 1 Comment

Participate in creating a crowdsourced time capsule (open this week only!) by taking up to 3 photos of yourself and sending them to show91results@photos.flickr.com

Considering the constant frenetic pace of life — thanks to high-speed Internet, high-speed travel, media on demand, …

Food Culture In Youth Culture: Millennials’ Attitudes Toward Food & Nutrition

Posted by emily | 09/14/11 | No Comments

Food is a huge part of social culture, even for Millennials. High school and college students aren’t known for their culinary expertise, but 65% of female students and 67% of male students enjoy cooking, according to a recent Ypulse Report

“Let’s Move!” Poses A Weighty Problem

Posted by melanie | 04/12/11 | 2 Comments

Michelle Obama’s “Let’s Move” campaign against childhood obesity has some very positive aspects, and some very negative aspects. As Youth Advisory Board member Camilla Nord points out, encouraging exercise and healthy eating is great, but focusing on losing weight and …

Spring Break Trends: Fad Diets For Bathing Suit Season

Posted by melanie | 04/05/11 | No Comments

Spring has sprung across the country, and teens and college students are shedding their winter layers — and also trying to shed pounds. Youth Advisory Board member Caroline Marques has noticed many of her classmates trying to get into shape for …