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Last Thursday I received the following text message: "Happy Thnxsgvng. I didnt hear yr call. call me when u can. luv, dad" Ohh Dad. Obviously, texting isn't his first language. But, it's the thought that counts. And seeing as just…
Our latest guest post is from our friends Alan Rambam and Allison Mooney at Next Great Thing, the insights arm of Fleishman-Hillard's Youth and Mobile Marketing Group. I mentioned mobile (in the US) was finally moving beyond voice and data…
If we think U.S. teens are digital natives, check out this fascinating research on Chinese youth from JWT. I'm not a China expert at all, but it makes sense to me that given how restrictive the society is, Chinese youth would…
I blogged the other day about how someone bought the Chinese translation rights to "Totally Wired" (yay!) so I was especially interested in this press release summarizing Pearl Research's recent market research on Chinese youth ages 16-19. The research is based…
Here's one you can slip into any conversation:
In Japan techno-savy teens are called "oyayubi sedai," the thumb generation. They use their thumbs so frequently for typing into their cellphones that they now use them, rather than their index fingers, to…
I received an email from someone in India asking if I could add his site to the links on the right. It's a teen forum site (with loads of ads). I checked it out and was surprised at how active the…
Note from Anastasia: This is the second guest post from Alexis Madrigal.
You've heard all about the American efforts at retail/online mashups — Webkinz, Bratz, and Barbie. Now, Red Mushroom, a Chinese game developer is attempting to launch a Webkinz/Neopets inspired kids…
MTV put out its press release about the massive global youth and technology study The Circuits of Cool/Digital Playground they just completed with Microsoft. I broke down some highlights yesterday from a Multichannel News article — the press release has more of…
Ypulse friend and contributor Paul McGregor posted this video he made for MTV Asia on YouTube — it's got great, quick stats on Asian youth. Paul, we're still waiting for part two of "The Future of Music" ;-)
Kairos Future, an international futures research and strategy firm with headquarters in Stockholm, just put out a press release summarizing its yearly youth values and lifestyle surveys, which they expanded beyond Sweden and Scandinavia to be more international in scope.…
I just got back from two days in Toronto at midnight last night — I'm still sooo tired so I hope my posts will be coherent today. I was chairing the Youth Power Canada conference and was immersed in the same…
