Daily news and insight into the Millennial generation for media and marketing professionals


Archive for the ‘Hardware & Software’ Category

Social TV: The Major Players And What It Means For Marketers

Posted by melanie | 02/08/12 | No Comments

More and more Millennials are checking in to media events and TV shows. They already have their smartphones, tablets, and laptops nearby, chatting with their friends on social media about what they’re watching; checking in was the next logical step. …

The Tablet Takeover: What It Means For Reaching Millennials

Posted by melanie | 02/01/12 | No Comments

Tablets were the top item on Millennials’ holiday wish lists — both young kids and older Millennials named the iPad as their most desired holiday gift. And many of them got what they wanted.

According to stats released last

Counting Down To 2012, One Trend At A Time: Students Will Have Tablets

Posted by melanie | 12/29/11 | No Comments

We follow youth culture and media trends closely throughout the year, and we’re seeing some significant shifts in Millennial attitudes and habits that will have an impact going into 2012 and beyond. We’ve picked up on these trends by paying …

iPads Will Be Rare Gifts For Kids This Holiday Season

Posted by melanie | 12/01/11 | 2 Comments

I made a visit to see my sister, brother-in-law, niece, and nephews over the Thanksgiving weekend, and while I was there, it didn’t take long for the kids to tell me all about what they’ve put on their Christmas lists …

Tablets Top Holiday Wishlists, But Which Will Kids Get?

Posted by melanie | 11/17/11 | No Comments

Nearly half of children aged 6-12 (44%) want an iPad in their stocking this holiday season, according to Nielsen. In fact, Apple devices comprise the top three items on their wishlists, with the iPod Touch and iPhone ranking highly. …

Back-To-School Shopping: Technology 101

Posted by melanie | 08/10/11 | No Comments

The category of “school supplies” has expanded dramatically to include way more than pencils, paper, rulers, and calculators. Today’s students head into the classroom armed to the teeth with the latest technology. Laptops, cell phones, iPods, and more are stuffed …

YAB Review: iPad

Posted by meredith | 05/27/10 | No Comments

After listening to Neil Howe discuss the ways different generational needs inspire innovation (and not the other way around), it felt like good timing to kick off the newest addition to our Youth Advisory Board (YAB) Review series and take …

Ypulse Toolbox: Youth Media & Marketing iPad Apps To Know

Posted by meredith | 04/22/10 | 2 Comments

With more and more magazine, publishing and TV execs exploring the potential of creating interactive, social apps for the iPad, we thought we’d point to a few of those getting an early start for our latest Ypulse Toolbox. Feel free …

How ‘Hand-Me-Ups’ Connect Generations & Challenge Marketers

Posted by meredith | 07/27/09 | No Comments

Last week on PSFK, we learned the tech term: “hand me up,” a phrase pointed out by Wired’s Bruce Sterling to describe the trend of younger generations handing off their  slightly outdated, recently replaced tech products to parents or …

Next BizWeek Column: Why Teens Love Apple

Posted by anastasia | 06/29/07 | No Comments