Daily news and insight into the Millennial generation for media and marketing professionals


Archive for the ‘Fashion’ Category

Valentine’s Day Gift Ideas We Love

Posted by melanie | 02/06/12 | No Comments

Valentine’s day is just about a week away, and we’re loving the fun gift ideas that companies are promoting for Millennial sweethearts. Here are few of our favorites:

- Toms has a limited edition pair of shoes that are covered …

Diva For A Day: Tween Salons & Spas

Posted by melanie | 01/31/12 | No Comments

Walking through a suburban mall recently, I passed a new store, the Sweet & Sassy salon and spa, which caters specifically to the whims of tween girls. All pink and purple and sparkle, the salon offers girls the full grown-up …

Of A Kind: The Next Iteration Of Flash Sale Fashion

Posted by melanie | 01/25/12 | No Comments

I have to admit, I’ve been holding out on you. One of my favorite sites for the past few months has been Of A Kind. The site features limited editions of cool, fashion-forward apparel and accessories from up and …

Zombie Land: Move Over Vampires, There’s A New (Undead) Sheriff In Town

Posted by melanie | 01/18/12 | 1 Comment

Today’s post comes from Jerica Griffin, a high school senior who fills us in on the zombie mania that is pervading pop culture. We’ve mentioned the zombie trend before — by now you should be ready for the zombie apocalypse …

Counting Down To 2012, One Trend At A Time: Mobile Shopping Tools

Posted by melanie | 12/28/11 | No Comments

We follow youth culture and media trends closely throughout the year, and we’re seeing some significant shifts in Millennial attitudes and habits that will have an impact going into 2012 and beyond. We’ve picked up on these trends by paying …

Courting Female College Sports Fans

Posted by melanie | 12/07/11 | No Comments

It’s great to see that retailers are recognizing that college girls like to show their school spirit as much as guys — and want to do so with cute clothing. In the past year or so, brands like Banner 47

Hipsters: Hot Or Not?

Posted by melanie | 11/03/11 | 1 Comment

We’ve had a certain fascination with “hipsters” here at Ypulse. Maybe it’s our close proximity to Williamsburg, Brooklyn, the epicenter of hipster-dom, or maybe it’s that we’re often reading about the latest hipster craze while tracking trends among youth.

We …

What’s That Smell?: Teen-Targeted Celeb Fragrances

Posted by melanie | 11/02/11 | 3 Comments

Justin Bieber has one. Taylor Swift has one. Even Hannah Montana has one. From Britney Spears to Beyonce, teen targeted fragrances are everywhere. It’s hardly a new phenomenon — Debbie Gibson had her own “Electric Youth” fragrance in the 80s. …

Unique Nails: Teen Style Trend

Posted by melanie | 10/20/11 | 1 Comment

Not too long ago, I found myself in a room with dozens of teen girls, and one of the first things I notice about these bright young women was how many were wearing funky nail polish. From crackle polish to …

Teen Fashion Is All About Experimenting

Posted by melanie | 09/22/11 | No Comments

Thirteenth birthdays are a big deal. It’s when “kids” become “teenagers,” and they get more grown-up privileges. They get to stay up later, go places on their own, get a Facebook account (legally), and have more freedom in what they …