Daily news and insight into the Millennial generation for media and marketing professionals


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Super Bowl Ad Roundup: The Winners And Losers Among Millennials

Posted by melanie | 02/07/12 | No Comments

The Super Bowl is over, and we’re crowning the winners. We mean the ads, of course! Brands brought out their best on the big day — some will go down in history, and some are already forgotten. Youth Advisory Board …

Valentine’s Day Gift Ideas We Love

Posted by melanie | 02/06/12 | No Comments

Valentine’s day is just about a week away, and we’re loving the fun gift ideas that companies are promoting for Millennial sweethearts. Here are few of our favorites:

- Toms has a limited edition pair of shoes that are covered …

The Tablet Takeover: What It Means For Reaching Millennials

Posted by melanie | 02/01/12 | No Comments

Tablets were the top item on Millennials’ holiday wish lists — both young kids and older Millennials named the iPad as their most desired holiday gift. And many of them got what they wanted.

According to stats released last

Ypulse Research Roundup: New Ypulse Report, Kids’ Favorite Brands, Dishing On Dining

Posted by melanie | 01/26/12 | No Comments

Today we bring you another installment of the latest youth research available for sale or download. Remember if your company has comprehensive research for sale that focuses on youth between the ages of 8 and 24, email us to be included in the …

Of A Kind: The Next Iteration Of Flash Sale Fashion

Posted by melanie | 01/25/12 | No Comments

I have to admit, I’ve been holding out on you. One of my favorite sites for the past few months has been Of A Kind. The site features limited editions of cool, fashion-forward apparel and accessories from up and …

Internet Piracy, SOPA, Megaupload, And What It Means To Millennials

Posted by melanie | 01/24/12 | No Comments

The past week had a huge impact on young, media-savvy Millennials, because of the war waging among Internet sites and the federal government. First, young people banded together with websites to stop the Stop Online Piracy Act and Protect IP …

The Industry Perspective: Reaching The Female Gamer By Ignoring Stereotypes

Posted by melanie | 01/19/12 | 2 Comments

Girl gamers are being overlooked by the video game industry. There are plenty of them out there, but for some reason, old stereotypes about girl gamers continue to drive not only game marketing, but also game development. Jennifer Shanley, a …

The Girl Gamer Perspective: Marketing Messages Miss The Target

Posted by melanie | 01/19/12 | 1 Comment

Julia is our gaming expert on the Youth Advisory Board, and as a girl gamer, she’s frustrated that so many of the video games she enjoys are rarely presented as being female-friendly. She may never have picked up Skyrim, …

Zombie Land: Move Over Vampires, There’s A New (Undead) Sheriff In Town

Posted by melanie | 01/18/12 | 1 Comment

Today’s post comes from Jerica Griffin, a high school senior who fills us in on the zombie mania that is pervading pop culture. We’ve mentioned the zombie trend before — by now you should be ready for the zombie apocalypse …

Confidently Connects Students With Entry-Level Jobs

Posted by melanie | 01/12/12 | No Comments

With unemployment hovering between 14%-15% for 20-24 year olds during 2011, students graduating from college are finding a less-than-inviting job market. Traditional job searches aren’t helping — replying to a post on a major job search site lumps their resumes …