Archive for the ‘2011 Youth & Family Mega Marketing Mashup’ Category

There is no question that social media is important to Millennials — as Joseph Kressler of the Intelligence Group noted at the Youth Mega Mashup last week, one Millennial woman recently told him, “I am what I share.” Social media defines …

Among our favorite moments at the Youth Mega Mashup is to hear from the kids themselves about what they like, what they don’t like, what’s going on in their lives, and how they’re interacting with brands. We were lucky enough …

At the Youth Mega Mashup we’ve gotten the view from 30,000 feet (the broad perspective with an eye toward the horizon) as well as the view from the trenches about what tweens, teens, and collegians want and are into.

The …

The flailing economy has forced some Millennials to try their hand at starting their own business. But according to a panel of young entrepreneurs at the Youth Mega Mashup, the entrepreneurial spirit is deeply ingrained for many, and they’ve wanted …

Insights continued to flow Monday afternoon at the Youth Mega Mashup. Nickelodeon, Alloy, and Disruptor Beam discussed how youth has evolved and changed in recent years. Each presenter noted that sharing and connecting with others is important to Millennials, whether …

The day is flying by at the Youth Mega Mashup, and we’re learning a lot!

Still in the vein of challenging assumptions, Kevin Lee from China Youthology spoke about the country’s youth in “lower tier” cities. Not all Chinese Youth …

As MTV’s Jake Katz put it this morning when he hosted the day’s events at the Youth Mega Mashup, we should take a lesson from today’s youth and fully participate in sharing and crowdsourcing. So in that spirit, we’ll be …

The GennY Award honors brands and companies that use new and innovative techniques to reach Millennials. Each of the campaigns highlighted below is a finalist for the 2011 Award, demonstrating the brands’ and companies’ deep knowledge of what resonates with …

The GennY Award honors brands and companies that use new and innovative techniques to reach Millennials. Each of the campaigns highlighted below is a finalist for the 2011 Award, demonstrating the brands’ and companies’ deep knowledge of what resonates with …

We chatted with Alison Hillhouse, Senior Director of Insights Innovation at MTV to learn about how Millennials take a gaming attitude toward life, how they feel about being targeted by marketers, and how to keep up on what matters to …