Archive for the ‘2008 Mashup East’ Category

Today's Ypulse Sponsored Interview is with Brian Johnson, Co-Founder of Reach Messaging. Brian and fellow co-founder Jeff Bishop sponsored at last year's Ypulse Youth Marketing Mashup East where they spoke about Reach Messaging and its youth-targeted interactive instant messaging applications. This interview…

I know we said we'd post the audio we had from day two of our recent Boston event oh….back on December 18th. As they say, "Better late than never." A huge thanks again to Ypulse reader Deepthi Welaratna, a freelance…

Thanks to Ypulse reader Deepthi Welaratna, we have edited audio of our most recent Mashup event! Deepthi is a freelance communications professional currently obtaining her MA in Media Studies at The New School University in New York who generously volunteered to…

Seeing as we started this week off with a recap of the Mashup's final session, it seems only fitting to wrap things up by reflecting back on the first– The Millenials: Myths and Realities. But before we do, I should…

In the true spirit of a Mashup, the crowd that gathered in Boston last week was a diverse intersection of marketing, media and educational professionals (Check out the Ypulse Youth Marketing Mashup East site to see who attended in the Who's…

Breaking News: Earlier today Virgin Mobile USA launched HY-TV, a new campaign to raise awareness of the one million homeless teens living in America today. This effort is the latest from Virgin's RE*Generation initiative, a movement to "empower a generation to…

Embracing the reality that one screen can no longer command a viewer’s full attention, Senior VP and GM of MTV Digital Dan Hart gave a fascinating presentation on some of MTV’s latest digital strategies for bridging the gap between TV, online…

SurveyU co-founder Dan Coates kicked things off last week with a research presentation on how and why Obama's effort to galvanize college students was such a phenomenal success [SurveyU was our research sponsor]. Breaking down the campus crowd by the numbers,…

We just finished our fifth Ypulse Mashup event last week in Boston. I can't believe we have produced five of these events already (two in San Francisco, a tween-focused event in New York, a college-focused event in Santa Monica, and…

More coverage from Derek Baird of today's event…If you can't see the app below, Click Here Also you can follow attendee tweets on Twitter…