Archive for the ‘2007 Mashup’ Category

It's time to revisit the "old school" media players from the 2007 Mashup — Viacom, Hearst, Conde Nast and Harper Collins to hear how they are changing and adapting to meet the needs of totally wired teens. This panel featured:

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Melanie Strong, U.S. brand manager for NikeiD, surprised us at the 2007 Mashup when she described the success of NikeiD as a happy accident [my words]. This was one of my favorite case studies (with some of the best slides).

A big…

Amy Gibby, president of eCRUSH, shared both the site's accomplishments and missteps (something I think always makes a great case study), at the 2007 Mashup. You can also check out the Ypulse Interview I did with Amy a while back here.

A…

Craig Sherman offered Mashup attendees a glimpse inside his incredibly popular virtual world Gaia Online and talked about how they are working with brands to create value-added experiences for Gaians. You can also check out the Ypulse Interview I did…

Part two of the Totally Wired Teen Superstar panel is now live for all of you left hanging…

JetSetShow's Zadi Diaz moderated this rock star panel featuring:

Aseem Badshah, President, Scriptovia.com
Martina Butler, Host, Emo Girl Talk
Catherine Cook, President, MyYearbook.com
Ashley Qualls, President, Whateverlife

A big thanks…

The Totally Wired Teen Superstar panel was one of the most popular panels at the Ypulse Mashup in July. You'll hear from some of the savviest teen tech entrepreneurs about how they've built their businesses, attracted sponsors…oh and still do…

For all of you who have been waiting for the rest of the keynote conversation between danah boyd and Henry Jenkins, your wait is over. Part B of their discussion is now online.

A big thanks to Gorilla Soapbox for shooting this (in…

After posting the entire Music Mashup pre-conference we have now made it to the main event. The first part of this video is me rambling on about Ypulse, the conference and where the bathrooms were. You really do get to be…

Part two of the Secondhand Serenade case study is now live Learn how Secondhand Serenade and his skilled team brought his music to the public, first on a grassroots level through social networking and Internet radio, then integrating some of the assets…

The fifth video from the Music Mashup pre-conference is now live — it's actually part one of the Secondhand Serenade case study, which is pretty long, but oh so good. You will learn how Secondhand Serenade and his skilled team brought his…