Be Cool
Posted by anastasia on 04-19-2005TrendCentral sent out their "Cool Report" (excerpts from Cassandra)…
What is cool?
"Cool is not concerned with being cool, the latest trend, being hip and happening; it cannot be labeled…it's the mere act of being just yourself." [a la Napoleon Dynamite]
Deborah, 32, Salt Lake City
"Staying true to yourself an your beliefs and not following what you see on TV or in other media that is marketed as 'cool'."
Matthew, 21, Atlanta
What makes a brand cool?
"A brand is cool when it's constantly staying up-to-date with the current trends but also provides a certain amount of consistency."
Heather, 19, Philadelphia
"Quality, a sense of humor, originality, honesty, and creativity in concept/design/utility."
Bayla, 23, Boston
What makes a person cool?
"Confidence and when they are too busy to follow trends and are doing interesting things with their life."
Lisa, 18, Portland
"A willingness to take risks, the ability to cross traditional group stereotypes, and having a wide variety of interests and types of friends."
Matthew, 22, Los Angeles
These are interesting to me b/c with younger teens I would guess the answers might be a tad more superficial or if not, easier said than done in the shark tank that is high school….After reading these I feel maybe semi cool or a little cool. How about you?
April 19th, 2005 at 8:38 am
I think there is probably a big disconnect behind what teens say and the way they actually live their lives. If what they say here is true, than all the marketing efforts of big name brands and MTV and other huge organizations would be worthless. The fact is, kids say these things but still keep an eye on the media and fall into the trap of buying what the media, and their peers, say is cool.