Advertising That Uses Breasts for a Valid Reason
Posted by anastasia on 09-22-2005
Ypulse update: Ypulse posted a while back that the Campus Media Group was having its annual competition for pro-bono ad placement in college newspapers. CMG chose the Susan J. Komen Foundation and will be helping to spread the word to campuses nation wide. The title of this post is part of the slogan being used in the PSA campaign designed to raise awareness about early detection and self breast exams for college age women.
I’m really happy this organization was chosen — my husband and I gave to them instead of having favors at our wedding. His aunt died from the diease and mine is battling it right now.
Categorized under: Youth Marketing