A Debate Over Young And Aspiring Media Professionals
Posted by meredith on 12-18-2008As I mentioned in yesterday's Essentials, earlier this week YAB member Liz Funk shared some tips for young, aspiring media professionals struggling to get by that didn't go over too well with Piers Fawkes over at PSFK. The gist of his gripe was that rather than urging young people to continue applying for jobs at big companies, Liz should have instead rallied them to get together and form their own businesses. Piers also added that those who do land a job after college, would probably spend the first 5 to 8 years of their working life learning and acquiring "bad habits from their boss" that would in turn "make the rest of their career a misery."
As Anastasia pointed out in her comment, not everyone can afford the luxury of becoming an entrepreneur fresh out of college. On top of the practical issues she mentioned (working off debt, the need for health insurance, etc.), I'd also like to point out a need that goes beyond paycheck and benefits: experience. While the structure and basic skill set that comes with an entry-level job (which it should be said are not all created equal) may involve some drudgery, for many it also provides a necessary context for their chosen career. The fact is not everyone is ready to fast-forward from intern to CEO. Some of us need a few stepping stones in between. And before we choose to overthrow the paradigm and build our own companies, doesn't it make sense that we get a feeling for how the industry works (or in some cases doesn't work) first?
Finally, while some of us may indeed have to work under bosses who are far from perfect, there's also the chance that these first jobs will introduce us to the future mentors who will ultimately enable us to set out on our own and start providing said products and services. In fact, if it wasn't for one of my colleagues at my first job, I never would have discovered a little youth media and marketing website called Ypulse.
From some of the comments on Ypulse [Note: Many of the following comments are shorter excerpts from longer comments]:
Erin says: As a college senior, I am getting ready to face reality as I begin my job search. As much as I'd love to take the advice of Piers and start my own company or make a new product, I will need to begin paying off my loans, provide my own health insurance, and take on new expenses that I currently don't have. Even those of us who are considering starting our own shops, it's not often feasible for us to do so right out of the gate. Working at a larger company can also give you great experience on what to do/not do when forming your own ideas/collaborative projects.
Libby says: Credibility is another issue. Companies are laying off longtime workers left and right, and many of those newly jobless professionals are becoming freelancers. It will be tough for recent graduates with minimal experience to compete against their resumes.
Ben says: I agree with Pier. Liz, do something outrageous and fun as soon as you get of college. This is your time to meet different people and seek out different persepectives. Trust me, it will help your career out in the long run if you can say, "yeah when I was 22 I moved to [enter Asian or Middle Eastern City here] and started a [enter exciting project]. [Editor's Note: I suggest this commenter check out Liz's first tip]
And from the comments over at PSFK:
Edward says: Last month I was speaking to a Journalism class at UGA. Told them that my freshman year (1983) a sociology professor advised us we’d work for at least 11 different companies in our careers. At the time, my grandfathers had each worked at one, and my father three. The students all were laughing at that idea. Guess what. Most of my cohorts are already above 11. During my remarks, I suggested to the students that it was very possible they might only work for one company during their careers – their own – and told them to get started now.
Kristin O says: Advocating freelance work for kids just getting out of college is a survival strategy, but not necessarily a career strategy. You can freelance all you want, but graduating from college doesn’t mean you don’t have anything left to learn. You can learn a lot from a big company, and you can learn it faster than via trial and error. So while it may not be for everyone, working for a big company can be invaluable to many people, and it seems unwise to simply spit on that kind of goal.
Finally from the comments Anastasia got after adding the link to her Facebook status:
Katie says: I don't agree with the writer that we're moving toward a workforce comprised mainly of freelancers. Who will the freelancers freelance for? Companies are not going away, entirely. And the majority of 20-somethings fresh out of school are not ready to work on their own–nor do they know what they want to do (something they most likely will need to figure out in a structured setting, working along side other people who both inspire them and horrify them)…
Chad says: I've worked for myself since I was 13 years old, I'm now 22 years old. In that time I've also worked for some other companies and still do, but I have learned by far the most by doing things myself. I think Piers is right in most of what he says in his article, except that I thought Liz gave some great tips, and she did include in the article that she is looking to pursue her dreams of starting her own business while the economy is in the current state. I think everyone should consider starting their own business now while times are tough, it's the time to consider ALL the options. At the same time not everyone is interested in being a business owner. As an entrepreneur I found her tips to be helpful to me and certainly helpful to those in my generation who are just getting started, whether it be starting their own business or working for someone else.
Related:
Jossip talks to Adam Brock from MTV's The Paper about giving up journalism
Categorized under: Campus






December 19th, 2008 at 12:50 pm
Piers makes some excellent points. If you go looking for an entry level job, you'll never learn. Even if you work for someone else you have to think like an entrepreneur. Without ambition or a desire to push your abilities/boundaries, you'll just be completing tasks. I'd recommend against working for a big company, start with the small!
December 19th, 2008 at 1:16 pm
I regret if Kristen O perceived that I was "spitting" on the goal of working at a big company. That was not the intent, nor my point.
My points were that a) careers and work are an ever-changing changing concept, b) the only company that will not fire you is your own, and c) it's more empowering to treat jobs as achievements and not destinations.
December 19th, 2008 at 2:09 pm
Well, I take back the hyperbole then. ;)
However, I would add to your statements that the other company that won't fire you is the one that doesn't know how to replace you. Since I've basically invented my job, my company feels it can't get along without me… and where, they ask themselves, could they ever find another "Fanthropologist?" (which is what I've told them my job title is).
And I don't know about this "achievement" stuff. I try to treat my job as a place I show up to everyday that lets me do whatever I want (which is conveniently all things that get us new exciting accounts to work on). Its a place where I can plan projects for online or 3D or viral video or guerilla advertising and walk down the hall to see who else wants in.
I suppose, to go back to point a, that you make your own job wherever you are, whether that's at a big company or your own. It only matters if you're good at it and that your work is valuable to other people. I've never had an entry level job or a job at all where they could stop me from coming up with new ways to make myself valuable. I don't think it matters where you are if this is your plan.
Except for the fact that big companies give you good health insurance.
December 20th, 2008 at 4:26 pm
I posted this on the main article and PSFK, but I see the debate lives here…
@Piers
I am 24 and I for the most part disagree with your advice. I completely agree you can learn an incredible amount by working for yourself and by collaborating with others. You learn a lot about yourself and the valuable skill that is being a self-starter. Also, given the low barriers to entry, this in now as easy as ever.
Where I disagree with you, is your statement regarding “not entering big business because you will spend the first 5-8 years taking on the bad habits of your managers.” Now, this assumes your manager is terrible, and not inspirational. While there are tons of worthless, go-with-the-flow managers in the work force, there are tons of managers who want to teach and inspire the people that work for them.
At the same time, I think it is very important for young employees to think and be aware of their environments. DO NOT BE A DRONE. How can they even know what a good manager is without understanding what a bad manager is? This translates to starting your own company, how can someone know how they want to run their company without having something to base it on. I have worked at a major advertising agency and currently work at a major media company and at the same time I want to be an entrepreneur. I know that my experiences will be valuable in shaping the company I want to run and how I want to run it.
I think the solution is both; starting your career at a huge company and having the fortitude to think outside the hours of 9-5. It does not need to be one or the other. Employees should have a Google Reader account with dozens of industry feeds to understand what is taking place in their industry outside of the company walls. They should be constantly be brainstorming ideas and working with peers with similar interests. Finally, when they have a substantial idea or a business with the groundwork laid (during their free time), they can make an educated decision to leave the company to become a full time entrepreneur. Don’t burn bridges, and if it doesn’t pan out, you have a place (MAYBE! And if that place doesn’t exist given everything happening right now, you have made some good contacts) to come back to.
Unless you are an entrepreneurial wunderkind, I think experience is the most important thing. Sorry for the long response but this kinda struck a cord with me.