Papa John’s and Duane Reade are seeing cash register results from Twitter efforts. Partnering with bloggers, contests, hashtag campaigns, and keyword targeting has led to lifts in sales and coupon use for both. (AdWeek)
Sep 18 2013
Papa John’s and Duane Reade are seeing cash register results from Twitter efforts. Partnering with bloggers, contests, hashtag campaigns, and keyword targeting has led to lifts in sales and coupon use for both. (AdWeek)